by Digital Destination | Apr 30, 2019 | SEO
Search engine optimization, or SEO, is currently one of the most popular online marketing techniques. Many companies use it to increase the visibility of their site and their online presence. But SEO can offer more than that. Here is why SEO is one of the most...
by Digital Destination | Apr 22, 2019 | SEO
The content of a site, when used to attract visitors and convert them, falls under a content marketing strategy. According to the Content Marketing Institute, 80% of B2B marketers have a content marketing strategy, with around 30% of them having the strategy in...
by Digital Destination | Apr 15, 2019 | SEM
What is search engine marketing? In the past, SEM referred to all marketing activities that involved a search engine. It was an umbrella term that covered SEO, paid search, and even social media marketing in some cases. However, over the years, the term has started to...
by Digital Destination | Apr 7, 2019 | SEO
Search engine optimization is one of the most widely-used online marketing strategies to date. It is also currently the biggest driver of traffic to various websites. The question is—why? Why is SEO still a cornerstone of online marketing, even as the digital...
