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SEM Best Practices to Follow in 2021: Insights from an SEM Agency in Chicago, Illinois

SEM Best Practices to Follow in 2021: Insights from an SEM Agency in Chicago, Illinois

by Digital Destination | Sep 30, 2021 | SEM

Although Google Ads has been around for 20 years, many advertisers have continued to use the same PPC strategies they always have — resulting in an average conversion rate of only 4%. This used to be an acceptable standard, but not anymore. If your PPC tools and...
How to Set the Right SEO Goals: Insights from an SEO Agency in Chicago, Illinois

How to Set the Right SEO Goals: Insights from an SEO Agency in Chicago, Illinois

by Digital Destination | Sep 22, 2021 | SEO

Because there is so much that’s outside of your control when it comes to SEO, most marketers try to generalize their goals. The problem is that they are unlikely to achieve any results until they have a clear understanding of what a “win” is. The same holds true if...
Can You Use Your Home Address on Google My Business? Insights from a Listings Management Agency in Chicago, Illinois

Can You Use Your Home Address on Google My Business? Insights from a Listings Management Agency in Chicago, Illinois

by Digital Destination | Sep 15, 2021 | Listings Management

Did you know that more than half of all small enterprises operate from home? If you own a small business, you may be wondering: should your business address should be the same as your residential address? Great question, and it’s one that this listings management...
What Drives Better Results: Chatbots or Operators? Insights from a Live Chat Agency in Chicago, Illinois

What Drives Better Results: Chatbots or Operators? Insights from a Live Chat Agency in Chicago, Illinois

by Digital Destination | Sep 7, 2021 | Live Chat

Humans vs. machines — it is a hotly debated topic in many industries today. Who is more productive, empathetic, and dependable in a business setting? The debate becomes even more heated when it comes to Artificial Intelligence emulating human functions that include...

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