Running paid search ads is one of the best ways to get noticed by the right audience — the people who are truly interested in the products or services you offer. However, not all ads deliver the same results. Some ads bring tons of new customers, while others could be a money pit. This is why it’s essential to understand what makes an ad successful.

If you want your search ads to give you the best results possible, you can use a strategy called A/B testing. This is when you compare two versions of your ad to see which one gets more clicks or makes more sales. Below, this SEM agency in Chicago, Illinois is going to explore four simple ways you can use A/B testing to improve your search ads.

But first, an overview.

In A/B testing, you make two versions of an ad (A and B), show them to different groups of people, and then compare the results. For example, did more people click on Ad A, or did Ad B bring in more sales?

With A/B testing, you’ll no longer have to guess which ads will rank best because you can get clear answers by testing different elements of your ad. For example, you can test your ad copy, bidding strategies, or even the people you are targeting. Once you know what works best, you can use that to create ads that give you even better results.

Test different versions of your ad copy.

The words in your ad (“ad copy“) are your first (and sometimes only) chance at convincing someone that you are worth their time and money. Even small changes in your ad copy, like using a different headline or changing a word or two, can get more people to click on your ad and turn into your customers.

With A/B testing, you can compare different versions of your ad copy to see which one gives you the best results. A professional SEM agency in Chicago, Illinois can help you create and test these versions.

Test different bidding strategies.

Every ad campaign has a budget. This is the money you are willing to spend to show your ads online. Are you spending your ad budget wisely?

A “bidding strategy” is how you decide to spend that money. You can either bid manually and choose how much to pay for each click yourself or let Google Ads do it automatically based on your goals.

A/B testing takes the guesswork out of it and helps you find the best way to spend your money. For example, if you want to know if a “maximize conversions” strategy beats “target cost-per-click,” you can test both of those to know the answer. An SEM agency can help you with this and make sure you are spending your money wisely.

Test different audiences.

Not everyone who sees your ad is going to be your customer, and that is fine. What you want is to make sure the right people see your ad. This is called “audience targeting,” and it helps you get your ad in front of those who are most likely to buy from you.

A/B testing can help you identify who your ideal audience is. For example, you can show your ad to different groups of people — you could target people who are already buying from your competitors or those in specific age groups, locations, or other categories. A good SEM agency in Chicago, Illinois can help you find the best audience for your ads so that you aren’t wasting time or money showing them to people who are not interested.

Test videos in your ads.

89% of customers say they want to see more videos from businesses in 2024. For that reason, adding a video to your ad can make it much more effective. A video can demonstrate how your product works or tell a unique or inspiring story about your business. With A/B testing, you can compare different variations of the ad and see what type of video gets the most clicks.

Looking for an SEM Agency in Chicago, Illinois?

Do you want to use A/B testing to maximize your SEM campaign’s potential? If so, and if you are looking for the top-rated SEM agency in Chicago, Illinois to guide you with that, look no further than Digital Destination LLC. Contact us at (312) 933-6806 to schedule a free consultation.