Can you imagine a potential customer trying to call your business to ask a question, only to find out that the number they called is wrong? Or what if someone drives across town to visit your place of business, only to learn that the hours they saw online were incorrect?
When people search for your business online, they expect to get the right information immediately. And when they don’t get that, it can leave a lasting negative impression on their minds and make them hesitant to trust your business in the future. Even Google might assume that your business is untrustworthy if your information is not consistent everywhere on the internet. Your site ranking could drop in Google search results and that would make it harder for people to find you in the first place.
Clearly, you need a strong listing management strategy. Below, this listings management agency in Chicago, Illinois is going to explain exactly what makes a listing management strategy “strong.”
Keep your business information accurate and consistent.
Your business information, like your business name, address, phone number, and website, should always be correct, no matter where someone looks for it. If you move to a new location, change your phone number, or update your website, you must make sure that all your listings reflect those changes. Even one old or incorrect listing can confuse potential customers, and they might even assume that your business no longer exists.
Manually checking every website where your business is listed can be overwhelming, especially if your business appears on many platforms. But a professional listings management agency in Chicago, Illinois can take care of this for you. They will review all the places where your business appears online and make sure all the details are correct and the same everywhere.
Use a centralized dashboard to make updates easier.
If you are listed on multiple websites, updating your business details manually on each one can be time-consuming. More importantly, the more places you’ll have to update, the more likely it is that mistakes will happen.
That is why any professional listings management agency uses a centralized dashboard. Instead of updating each listing separately, they use a single system that automatically syncs updates across all platforms at once.
Claim your business listings before someone else does.
Online business listings can sometimes exist before the business owner even creates them. This is because some websites automatically generate business listings based on public data.
The problem is that these auto-generated listings can contain outdated, incomplete, or even incorrect information. If left unclaimed, anyone, including your competitors or random internet users, can edit these listings and add the wrong details. This could confuse your customers or even damage your reputation.
An experienced listings management agency in Chicago, Illinois can help you claim ownership of your business listings. Once you officially own your listings, you can control what information appears, correct any mistakes, and make sure all the details are up to date.
Pay attention to your online reviews.
Before buying from a business, most people check online reviews to see what others have to say. If a business has many positive reviews, it looks trustworthy, and people are more likely to choose it. But if a business has too many negative reviews, potential customers might stay away.
Google also takes online reviews into account when deciding which businesses should appear higher in search results. This is why a business with many positive reviews is more likely to be recommended to people searching for similar services.
A professional listings management agency in Chicago, Illinois can help you monitor new reviews and even help you respond to them. If you get a negative review, responding quickly and professionally can turn an unhappy customer into a satisfied one. Engaging with your reviews also shows Google that your business is active and responsive, which can improve your local search rankings.
Looking for a Listings Management Agency in Chicago, Illinois?
Are you searching for a professional listings management agency in Chicago, Illinois, that can help your business improve its online presence? If so, Digital Destination LLC is the top choice. Contact us today at (312) 933-6806 to learn how we can help.