SEO can be a very complicated practice. If you want your website to appear in search results and truly attract customers, you need to do a lot of hard work. But the truth is that it is easy to get overwhelmed by all the responsibilities when managing your SEO in-house. Have you considered hiring an agency yet?

Below, this SEO agency in Chicago, Illinois is going to explain some reasons why SEO is harder than it often appears, and how you can benefit from working with a professional.

SEO rules change all the time.

Google is always updating its search algorithms and systems. And we are not talking about small changes here. Google rolled out 4,781 updates in 2023, which was a dramatic increase from back in 2009 when they only launched a few hundred updates. This basically means that strategies that help your website’s SEO today could be completely useless in the next quarter.

Trying to keep up with Google’s algorithm updates can be a full-time job. And that’s not it. You must also clearly understand how any new Google update will affect your website and that is why we recommend working with an experienced SEO agency in Chicago, Illinois. They will monitor the changes and make sure you maintain your site rankings.

You can’t ignore the technical side of SEO.

Things like site speed, mobile-friendliness, secure HTTPS protocols, and crawlability are all very important for your site’s success, and all of them fall under “technical SEO.”

Even if your content is amazing and you have quality links pointing to your site, none of that will help much if the technical SEO is not good. Search engines will not trust your site, and you could even get lower in the result pages. An experienced Chicago SEO agency can find the technical issues you don’t even know exist and fix them before they hurt your ranking.

There is a whole science behind keyword research.

Good keyword research is among the most important components of any SEO strategy. It is how you pick the primary words and phrases in your campaign. When you optimize your content by targeting keywords used by your audience when they are searching for something online, you can improve your search rankings.

Your site could attract the wrong traffic if you pick the wrong keywords. Or worse, you might not get any traffic at all. An experienced Chicago SEO agency uses real data to build your keyword strategy and make sure that your content is being seen by the right people.

Building authority for your website does not happen overnight.

If you want to build authority for your website, you must keep publishing good content and executing your SEO strategy correctly. Over time, Google and your target audience will trust your site more. And once that trust is built, your site will rank higher and be seen by more people.

If you don’t have a real plan, you could be wasting your energy on things that seem productive but are not helping your SEO at all. This is why you need an experienced SEO agency in Chicago, Illinois on your side.

What do you even do with all the data?

When managing an SEO campaign, you can track almost everything. You can track your website traffic, average session duration, traffic sources, and so much more. But what will you do with all that data if you are not sure what you are even looking at?

For example, if people leave your site without staying longer, is it because your content is irrelevant or because your site pages are loading too slowly? An experienced Chicago SEO agency will know the answer, so why not leave this data analysis to their hands?

Looking for an SEO Agency in Chicago, Illinois?

Are you looking for a professional SEO agency in Chicago, Illinois that can simplify the complicated SEO practice and deliver measurable growth? If so, look no further than Digital Destination LLC. We create SEO strategies to help businesses improve search rankings and get more qualified leads. Contact us at (312) 933-6806 to schedule a free consultation.