We are halfway through the year, and it’s a good time to check how things are going with your SEO. If your website traffic has gone up, dropped, or stayed about the same, it can be beneficial to figure out why. Below, this SEO agency in South Bend, Indiana is going to explain the value of a mid-year SEO audit.
SEO changes all the time.
Google releases major updates a few times a year, and then makes smaller changes all the time. A good audit helps you stay ahead of these changes.
A mid-year audit analyzes your website’s performance. It checks ranking factors like page load speed, mobile experience, and keyword relevance to give you a better idea of where your site may be falling short. Once you know what’s happening with your site, you can make timely improvements.
See what’s working on your site.
An SEO report gives you a good look at the pages that are attracting visitors and keeping them engaged. These pages rank well because they are usually well-structured and easy for search engines to index.
If your blog posts or service pages are already doing well, use them as a model. For example, they might all have clear headlines, fast load times, or just topics that people are interested in. You can then use those pages to improve others.
If this feels like too much to manage, leave it to a professional. An experienced SEO agency in South Bend, Indiana can help you see what’s working and show you how to do more of it.
Fix what’s not working.
Some pages never get much traffic, whereas others start strong but lose traction. This is not unusual, but it is a sign that you need to pay closer attention.
Drops in performance can come from broken links, outdated content, algorithm updates, or changes in user behavior. So, if you are only looking at rankings, you might miss the real picture.
Therefore, you should also check impressions and click-through rates. A page might rank high but still get little traffic if no one is clicking on it.
Weak page titles or vague meta descriptions are a common reason for this. These don’t affect your ranking directly, but they do affect whether people click. An experienced SEO agency can update those with clearer language to fix this problem.
Evaluate your on-site and off-site SEO.
Your SEO audit should cover both what is happening on your site and what is happening outside of it.
Google wants a good page experience. That means pages need to load fast, work smoothly on smartphones, and be safe to browse. If something on your site is slow or clunky, visitors may leave, and your rankings could drop.
Tools like PageSpeed Insights can help you identify slow or unstable elements. And metrics like Core Web Vitals measure load time, visual stability, and response speed to give you a clear picture of how your site performs in the real world.
Off-site SEO is also very important. For example, backlinks from trustworthy sites build your authority. Keep in mind that a handful of high-quality links can do more for you than dozens of weak or spammy ones.
You should also check that your business information is accurate across the web. If one of your listings says one thing and another says something different, it can confuse both users and search engines. That can hurt your visibility.
What happens after the audit?
Once your SEO report is ready, you need to act on it. Use what you learned to update your content and fix any bugs or errors.
Don’t treat this as a one-time review. The sites that perform the best are usually the ones checking in regularly, so they can adjust early instead of waiting for problems to grow bigger.
A SEO agency in South Bend, Indiana can help you with this. They will review any changes with you and plan next steps accordingly.
Each time you meet, you should walk away with a clear plan. That might include which pages to update, what type of content to add, or what small fixes to make.
Looking for an SEO Agency in South Bend, Indiana?
If you are looking for a professional SEO agency in South Bend, Indiana that can help you act on your reports, look no further than Digital Destination LLC. Our team of SEO experts will compare your website with your top competitors to show you exactly where you stand and what changes will support your growth. Contact us at (312) 933-6806 to schedule a free consultation.