If your business details on Google are old, incomplete or wrong, you may be losing customers without realizing it. For many people, your Google Business Profile is the first thing they see when they search for your business. Therefore, it’s imperative that the page remains accurate and current.
Below, this listing management agency in South Bend, Indiana is going to explain how you can manage and update your profile.
Step one is to sign in.
Before you can make changes, you will need a Google account that is already connected to your business listing. Once you are signed in, you can edit your profile directly from Google Search or the Maps app.
If you are on Search, type in your business name and click “Edit profile.” Make your changes and then save. If you are using the Google Maps app, tap “Business” at the bottom right, click “Edit profile,” make your changes, and save just like before.
You can’t fully edit your profile until you are verified.
You will only have full editing access after your business is verified. Until then, you will not be able to change basic information like your business name, hours, address, and phone number.
Verification can happen in a few different ways. Google might verify your business by postcard, phone, email, or video. Once you complete that step, you can manage all the information on your profile.
A listings management agency in South Bend, Indiana can help you with this. They will make sure your account is properly linked, claimed, and verified.
What should you update?
Google wants to show people the most complete and useful results. So the more detailed your profile is, the better your chances are of being found.
Make sure your business name matches your signage and branding. Then choose categories that best match your main services. You can add up to ten.
You should also set your hours accurately. That includes both regular and special hours for holidays or events, even if they stay the same.
Double-check that your phone number is connected to the correct location. The same goes for your website. You can include up to two phone numbers and one website.
Depending on the category, some businesses can even add links for appointments, orders, or reservations.
Photos and descriptions are important.
You have up to 750 characters to describe your business on Google Business Profile. Use it to explain what you do and why people should choose you. Avoid including promotions or pricing. Keep it honest and to the point.
Photos and videos help your profile stand out. In fact, businesses with over 100 photos get more calls, clicks, and direction requests.
A good listings agency can help you add and update images regularly, so your listing always feels relevant and active.
Keep your profile updated.
Update your Google Business Profile when your hours change. Add photos now and then. Post updates or share new services.
When your profile goes stale, people can tell, and they might stop trusting what they see. One study found that 80% of people lose trust in a business when they see incorrect or confusing contact details.
A listings management agency in South Bend, Indiana can keep a close eye on your listing. They will routinely check for problems, track changes, and make sure changes go live quickly. They can also resolve issues before they impact your search presence.
Don’t overlook reviews.
Your reviews show up right next to your profile. People see them immediately, and they affect how likely someone is to reach out to you.
Good reviews make people feel more confident. Bad ones, if left unanswered, can drive them away. So it is important to respond.
Thank people for the good ones. If the review is not so good, stay calm and polite.
Google also rewards businesses that engage with reviews. So, replying can actually help your local search rankings.
A professional listings management agency can monitor your reviews, send alerts, and even help you write responses. This will keep your reputation strong and show future customers that you pay attention.
Looking for a Listings Management Agency in South Bend, Indiana?
Are you looking for a professional listings management agency in South Bend, Indiana that can help you make the most of your Google Business Profile? If so, Digital Destination LLC is just a call away. We can help you claim, verify, update, and monitor your profile to keep your listing accurate and visible. Contact us at (312) 933-6806 to get started.