Your online business listings are usually the very first thing people see when they search for your company. Customers usually expect to find one clear listing with the right name, address, phone number and hours. When more than one listing appears for the same business, they may not know which listing is correct. This small issue can turn into lost customers.
Below, this listings management agency in Chicago, Illinois is going to explain how duplicate listings can affect both your online visibility and customer trust.
What are duplicate listings?
Duplicate listings happen when your business shows up more than once on online maps or business directories. These listings may look almost identical at first, which makes the problem easy to miss. But when you look closer, you will find small but very crucial differences.
One listing may still show an old phone number from years ago. Another may list the wrong business hours or an address you no longer use. Even an extra word in the business name can cause listings to split apart online.
An experienced listings management agency in Chicago, Illinois can find these duplicates and fix the errors to make sure only the correct information stays online.
How do duplicate listings affect your search rankings?
Search engines want to show people the most accurate and trusted information. When they come across more than one listing for the same business, they are not sure which one is correct. This is how this mixed information can truly work against you.
When search engines get confused, they may lower your business in the search results or hide some listings completely. As a result, your business could be hidden when people search for the services you offer. Even customers who are nearby and ready to buy may never see your business at all.
How do duplicate listings hurt customer trust?
When customers see different information for the same business, they may think that the business is disorganized or no longer paying attention to its online presence. Even if that is not true, the doubt can still arise.
Imagine someone finding two phone numbers or two addresses for your business. They may not know which one to trust. In many cases, people choose the easier option and move on to a competitor that looks more reliable.
Trust is hard to earn and easy to lose. Duplicate listings can damage that trust before a customer ever contacts your business.
How can duplicate listings split your customer reviews?
Online reviews play a big role in how people decide where to spend their money. Many customers look at reviews before they ever call or visit a business. Positive reviews can build confidence while negative or scattered reviews can do the opposite.
When duplicate listings exist, reviews can get spread out across different profiles. One listing could have many good reviews while another has only one or two.
When you partner wth a listings management agency in Chicago, Illinois, they can merge these listings and bring the reviews back together in one place. Combining reviews helps build a stronger reputation and gives new customers a clearer picture of your business. It also makes your business look more established and trustworthy at first glance.
Why do duplicate listings send customers to the wrong place?
Duplicate listings can also lead to real problems in the real world. When a listing shows the wrong address, customers may follow directions that take them to the wrong place. After one bad experience like this, many people will not try again.
Every missed call or wrong turn is a lost chance to connect with a customer. Fixing duplicate listings helps make sure people reach the right location and the right phone number every time.
Looking for a listings management agency in Chicago, Illinois?
Are you ready to work with a professional listings management agency in Chicago, Illinois that can help you clean up duplicate listings and keep your business information accurate? If so, look no further than Digital Destination LLC. Our team of listings management experts can manage your listings across the web so customers can find the right details every time they search. Contact us at (312) 933-6806 to schedule a free consultation.