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What to Expect from Google’s November 2024 Core Update: Insights from an SEO Agency in Crown Point, Indiana
Google has recently made some changes to how it shows websites in search results in the "November 2024 Core Update." Website owners, content creators, and marketers everywhere are excited and a little nervous to see if their pages will be shown more or less in...
Start Your PPC Campaign with Confidence: Tips from an SEM Agency in Crown Point, Indiana
Starting a pay-per-click (PPC) campaign can be confusing for many businesses and marketers because there are many tools and strategies to learn. PPC lets you place your ads on platforms like Google Ads and Bing Ads, which can help you reach the right people. But to...
How Can Live Chat Help Resolve Common Customer Issues? Insights from a Live Chat Agency in Crown Point, Indiana
Businesses must be quick and attentive to meet their customer expectations today — and this is where live chat is useful. Whether they have questions about a product or need help resolving a technical issue, live chat can provide immediate responses to your site...
How Exactly Is Your Yelp Page Good for Your Local Business? Insights from a Listings Management Agency in Crown Point, Indiana
Many people today turn to websites like Yelp to find businesses in their area, read how others have reviewed them, and ultimately decide where to spend their money. In 2023, Yelp had more than 60 million monthly mobile web visitors and over 36 million monthly desktop...
Experience in E-E-A-T Is Key to Improving Your Brand’s Image: Insights from an SEO Agency in Brookfield, Illinois
Back in December 2022, Google announced that they were adding another "E" to their E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework, which is now E-E-A-T. The new "E" stands for "Experience," meaning that content needs to feel more relatable and...
How Can You Turn Google Ads Data Into Actionable Insights? Tips from an SEM Agency in Brookfield, Illinois
Google Ad Manager gives you several metrics to track, but raw numbers don’t always tell the whole story. While metrics like impressions, clicks, and ad revenue are certainly important, it is what you do with that data that is truly important. If you understand what...
Real-Time Conversations Are Key to Engaging Your Customers: Insights from a Live Chat Agency in Brookfield, Illinois
Let’s say a prospect is browsing your website, but they aren’t sure whether to buy something — or maybe they’re unable to find a specific product on the site. If they don't get any assistance from your end, they might just leave. Well, with live chat support, your...
How to Claim Your Unverified Google Business Profile: Insights from a Listings Management Agency in Brookfield, Illinois
Did you know that around 80% of US consumers search for local businesses online at least once during the weekend, and about a third of them do it every day or even multiple times a day? This is why it’s essential that you to create your Google Business Profile or...
What’s Stopping Your Business from Showing Up on Google? Insights from an SEO Agency in Naperville, Illinois
No matter how solid your website is, it’s not really going to help you generate much traffic, leads, or sales if it is not showing up on Google. Google uses a complex algorithm to decide which sites show up in search results, and if your website is not checking the...
Drive Conversions with Zero Search Volume Keywords: Insights from an SEM Agency in Naperville, Illinois
When businesses run paid search campaigns, they often chase those high-traffic keywords that attract a very large audience. But if you only focus on the popular keywords, you could miss out on some incredible opportunities. Zero search volume keywords are usually...