If you own a local business, you already know how important it is to be visible online. With so many people searching for products and services in their area, making sure your business is listed correctly on different online directories can help you get noticed.
But with the number of listing sites there are, it can be confusing to know where to start. Fortunately, that’s where we can help. This listings management agency in Naperville, Illinois is going to discuss some of the key things you should know about the topic below.
Top free business directories you should be on
Google Business Profile: Google Business Profile is a must-have for any local business. It directly integrates with Google Search and Maps, so people can easily find you when they are looking for services nearby. Keeping your profile complete and updated can also increase your chances of landing in that prime “local pack” — the list of businesses that show up first in local search results.
Yelp: Yelp is known for customer reviews and ratings, which have been proven to greatly influence how people decide where to spend their money. In fact, a Yelp survey found that shoppers usually read about five reviews before making a spending decision. Many people visit Yelp first to check the credibility of a business, so having accurate information here is a must.
LinkedIn: Though LinkedIn is usually thought of as a professional networking site, it can also be a great place to list your business. Many B2B companies are on the platform, so if you want to attract a more professional audience, LinkedIn is worth checking out.
Everyone knows about Google Business Profile and Yelp, but there are other amazing directories that can help boost your online visibility. Check out this list of the best free local business directories in the US, ranked by Domain Authority (DA). Getting your business on these platforms will help shoppers looking for services like yours find you more easily.
You should keep your business details consistent across the web
One important thing that you’ll want to keep in mind with business listings is consistency. Your NAP (name, address, and phone number) should be the same everywhere — even tiny differences can confuse search engines and hurt your ranking. Also, if your information is inconsistent, it can frustrate potential customers who might see conflicting information about your hours or location.
Keeping track of all the places your business is listed can be a hassle, but it is necessary to build a good online reputation. When your listings are consistent, it boosts your search rankings and makes your audience trust you more.
This is where you should consider working with a professional listings management agency in Naperville, Illinois — like Digital Destination LLC. They take care of all the hard work of updating and managing your listings so that your business stays consistent and easy to find online.
Why your business needs to be on multiple directories
You might be asking if it is necessary to list your business on multiple directories, especially since you have already claimed your Google Business Profile. The answer is yes. Google is very important, but people use other platforms to find businesses too. Sites like Bing Places and even niche directories like TripAdvisor can bring in some great traffic for you.
Listing your business on different directories helps you reach more people. The more listings you have, the better your chances are of being found by different types of customers on different platforms. Being listed on more directories also makes your business look more established and trustworthy.
A professional listings management agency in Naperville, Illinois can help you understand which directories are best for your business. This helps you make sure you are not wasting time on platforms that are not really going to benefit you.
Looking for a listings management agency in Naperville, Illinois?
Are you ready to meet with a professional listings management agency in Naperville, Illinois? If so, our team at Digital Destination LLC is here to help. We will get your business listed on different directories and make sure all your information is accurate and consistent everywhere across the web. Contact us today at (312) 933-6806 to schedule an appointment.