SEO reports can look too technical or full of numbers that don’t mean much at first. But once you know what to look for, these reports can show you how your business is doing online and help you make better choices about your marketing. Below, this SEO agency in Milwaukee, Wisconsin is going to explain exactly how to read and interpret your SEO report.
Start with the big picture.
The first thing you want to check is the executive overview. This section gives you a quick summary of your SEO progress. You will see your current SEO score, major trends, and wins or problems from the previous month.
If your organic traffic is steadily increasing, it is a sign that your SEO is moving in the right direction. If traffic goes down, the overview should give you some clues about why. It could be due to the season, changes in search algorithms, or a technical issue on your site. A professional SEO agency in Milwaukee, Wisconsin can help you understand all of it.
Understand the performance numbers.
After you read the overview, look closer at the main numbers. One of the most important of these is organic traffic. This shows you how many people visit your site through unpaid search results. If this number grows over time, your SEO work is helping more people find you.
Then, check impressions, clicks, and click-through rate (CTR). These numbers tell you how visible your site is and how users interact with it.
Impressions count how frequently your site shows up in search results. An impression happens any time someone sees a link to your site. Clicks tell you how many people clicked that link to visit your site. CTR is the percentage of clicks compared to impressions. It tells you how good your search listings are at getting people to click.
If impressions are high but CTR is low, your page titles and descriptions may need some work. They may not be catching the right attention or matching what users expect to see.
You also need to look at conversion metrics. These numbers tell you how many visitors take valuable actions, like filling out a contact form or buying something. Tracking conversions helps you see if your SEO is bringing real business results.
Check your keywords and rankings.
One of the most useful parts of your SEO report is seeing how your keywords are performing. Keywords are the words and phrases people use to find businesses like yours online.
Pay attention to which keywords are moving up in the rankings. Also, look for keywords that are close to reaching the first page. Keywords ranked between 11 and 20 offer great opportunities to improve. Small changes, like making your content clearer and more useful, can help move these keywords to page one, where most clicks happen.
You should also review your search visibility. This percentage tells you what share of total traffic your site gets from your targeted keywords and gives you a broad view of how well your site shows up compared to competitors. If your visibility keeps growing, your SEO is moving you in the right direction.
Check the backlinks.
Another important part of your report focuses on backlinks. These are links from other websites that point to your site. Strong backlinks tell search engines that your site is trustworthy and useful, which directly improves your rankings.
Pay close attention to how many unique websites link to you. It is generally better to have links from different high-quality sites than lots of links from just a few. Remember that quality is more important than quantity. One link from a trusted site is much more valuable than many links from low-quality or unrelated ones.
Check the technical health of your site.
Your report should include a section on the technical health of your site. This covers your page speed, mobile-friendliness, and if search engines can access and understand your pages properly.
Fixing technical problems can help your SEO a lot. So make sure your site is structured properly and that search engines can find and read your pages. You should also repair any broken links and improve thin or duplicate content. If this sounds confusing, a professional SEO agency in Milwaukee, Wisconsin can do it all for you.
Watch your competitors.
Good SEO reports also compare your site to your competitors so you can see where you stand and where you might find new opportunities. Competitor analysis can show you keywords your competitors rank for, but you don’t.
These keyword gaps are great chances to create new content. You can also see where your competitors have backlinks, which can give you ideas for where you might want to earn links too.
Looking for an SEO Agency in Milwaukee, Wisconsin?
Are you looking for a professional SEO agency in Milwaukee, Wisconsin that can help you turn SEO insights into real business results? If so, look no further than Digital Destination LLC. Contact us at (312) 933-6806 to schedule a free consultation.