Google has been cracking down on websites that try to cheat their way to the top of search results. If your rankings have recently dropped, that could be the reason. The latest Google updates reward websites that prioritize people and penalize those that use shortcuts or spammy tactics.
Below, this SEO agency in Joliet, Illinois is going to explain everything you should know about Google’s latest spam update.
Why is Google being tougher on spam now?
Google wants its users to find useful information and not empty pages created only to attract clicks. For years, some websites have tried to deceive Google with tactics like keyword stuffing or buying fake backlinks. These sites did not actually help anyone, and Google has finally had enough.
The latest spam update is part of Google’s ongoing effort to clean up search results. When someone searches online, Google wants to show them pages they can trust.
This is good news for local businesses. It levels the playing field and gives honest websites a fair chance at ranking higher.
If you are a local business, consider working with an experienced SEO agency in Joliet, Illinois. They can help you make sure that your content aligns with Google’s latest guidelines and continues to perform well as the ranking algorithm evolves.
How does Google spot spam on your website?
Google’s spam filters also watch how people interact with your site content. If people click on your site and immediately leave, Google sees that as a red flag.
But content alone is not the only factor. Broken links, duplicated text, slow-loading pages or articles written entirely by AI without any human editing can all raise red flags. The same applies to pages filled with keywords or fake reviews. Even clickbait titles that don’t match the content or too many pop-ups can make your site look spammy in Google’s eyes.
An experienced SEO agency knows how to find and fix these problems. They will make sure that your site gives visitors a reason to stay and trust your brand. And that is exactly what Google wants to see.
What can you do to keep your site safe under Google’s new rules?
If there is one thing this update makes clear, it is that you can’t fake quality anymore. The only way to protect your rankings is to make your website genuinely useful and informative. In other words, you need to write content that answers real questions and provides real value to your audience.
You should also pay attention to the technical side of your site. Fix broken pages, make sure everything loads quickly, check that your site looks good on smartphones and keep the site layout simple so visitors can easily find what they need.
Stay far away from making any exaggerated promises like guaranteed or instant results. Those shortcuts are exactly what Google is cracking down on.
Working with a professional SEO agency can be helpful. They can audit your website and fix any issues that could be hurting its credibility.
What can you do to recover from Google’s spam crackdown?
If your traffic dropped after Google’s spam update, the first step is to figure out what went wrong. Check if some of your older pages lack useful information or if your site has backlinks from weak or spammy sources. Once you find the problem, you can start fixing it.
Start by improving your content. Add real insights and examples that your readers can trust. If you have different short posts that cover the same topic, combine them into one detailed article. Over time, Google will see that your site offers real value, and your rankings will start to recover naturally.
An experienced SEO agency in Joliet, Illinois can help you rebuild your site’s reputation with Google. So, if you are confused about what to do, call them.
Looking for an SEO agency in Joliet, Illinois?
Are you searching for an SEO agency in Joliet, Illinois that can help your website stay strong through every Google update? If so, look no further than Digital Destination LLC. Our team of SEO experts helps local businesses grow their online presence using strategies that follow Google’s best practices and deliver lasting results. Contact us at (312) 933-6806 to schedule a free consultation.