by Digital Destination | Sep 30, 2021 | SEM
Although Google Ads has been around for 20 years, many advertisers have continued to use the same PPC strategies they always have — resulting in an average conversion rate of only 4%. This used to be an acceptable standard, but not anymore. If your PPC tools and...
by Digital Destination | Sep 22, 2021 | SEO
Because there is so much that’s outside of your control when it comes to SEO, most marketers try to generalize their goals. The problem is that they are unlikely to achieve any results until they have a clear understanding of what a “win” is. The same holds true if...
by Digital Destination | Sep 15, 2021 | Listings Management
Did you know that more than half of all small enterprises operate from home? If you own a small business, you may be wondering: should your business address should be the same as your residential address? Great question, and it’s one that this listings management...
by Digital Destination | Sep 7, 2021 | Live Chat
Humans vs. machines — it is a hotly debated topic in many industries today. Who is more productive, empathetic, and dependable in a business setting? The debate becomes even more heated when it comes to Artificial Intelligence emulating human functions that include...
by Digital Destination | Aug 30, 2021 | SEM
The COVID-19 pandemic of 2020 served as a litmus test for most businesses. Search Engine Marketing (SEM) became necessary to some companies for the first time, while others temporarily pushed it to the sidelines to save money. Regardless of how last year impacted your...
