by Digital Destination | Jun 30, 2024 | SEO
It is estimated that Google’s algorithms undergo roughly 500-600 changes each year. This frequency of updates makes it hard to maintain a high ranking on search engine result pages (or “SERPs”). But Google does this many updates to give its users the...
by Digital Destination | Jun 22, 2024 | SEM
RLSA is a Google Ads feature that can be a powerful SEM tool for your Des Plaines business. It helps you target people who have visited your website before. With RLSA, you can show ads to only these visitors when they search on Google, which helps you turn them into...
by Digital Destination | Jun 15, 2024 | Live Chat
Nearly 55 years after the first host-to-host network connection in 1969, online chat has become a preferred communication method over email, text, and phone. Unlike its predecessor — the Talkomatic chat room created by programmers at the University of Illinois in 1973...
by Digital Destination | Jun 7, 2024 | Listings Management
Yellow Pages listings are still a valuable tool for businesses, even in today’s digital age. Many people still use Yellow Pages to find local services, and having your business listed there can bring in substantial traffic. For businesses in Des Plaines, Illinois,...
by Digital Destination | May 30, 2024 | SEM
Recently, Google made some changes on how they view ad groups with zero impressions. An ad group is a set of ads that share the same target customers and settings. If an ad group has zero impressions, it means these ads never show up when people search, which is not a...
