by Digital Destination | Dec 30, 2023 | SEO
If you own a business in Chicago and are trying to get noticed online, understanding the many concepts of SEO is crucial. One such concept is ‘keyword cannibalization.’ Are you wondering what exactly this is, and why avoiding it is essential to any...
by Digital Destination | Dec 22, 2023 | SEM
Search Engine Marketing (SEM) is a big part of any digital marketing strategy. However, jumping into the world of SEM without clear goals and ways to measure success (known as Key Performance Indicators, or KPIs) is not the best approach. To help you get started on...
by Digital Destination | Dec 15, 2023 | Live Chat
If you want to provide exceptional customer service and support, having live chat functionality on your business’s website is crucial. It is the digital equivalent of a friendly “How can I help you?” for customers walking into your online store. However,...
by Digital Destination | Dec 7, 2023 | Listings Management
As a business owner in Chicago, you shouldn’t underestimate the importance of managing your local listings. After all, these listings help prospective customers find and learn about your business. They can increase your visibility in local searches and bring more...
by Digital Destination | Nov 30, 2023 | SEO
If you have ever looked into SEO, you have probably heard of backlinks. For a long time, quality backlinks were considered a must-have for getting your website to rank higher. But with times changing and SEO practices evolving, many are now questioning — can a website...
