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Experience in E-E-A-T Is Key to Improving Your Brand’s Image: Insights from an SEO Agency in Brookfield, Illinois
Back in December 2022, Google announced that they were adding another "E" to their E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework, which is now E-E-A-T. The new "E" stands for "Experience," meaning that content needs to feel more relatable and...
How Can You Turn Google Ads Data Into Actionable Insights? Tips from an SEM Agency in Brookfield, Illinois
Google Ad Manager gives you several metrics to track, but raw numbers don’t always tell the whole story. While metrics like impressions, clicks, and ad revenue are certainly important, it is what you do with that data that is truly important. If you understand what...
Real-Time Conversations Are Key to Engaging Your Customers: Insights from a Live Chat Agency in Brookfield, Illinois
Let’s say a prospect is browsing your website, but they aren’t sure whether to buy something — or maybe they’re unable to find a specific product on the site. If they don't get any assistance from your end, they might just leave. Well, with live chat support, your...
How to Claim Your Unverified Google Business Profile: Insights from a Listings Management Agency in Brookfield, Illinois
Did you know that around 80% of US consumers search for local businesses online at least once during the weekend, and about a third of them do it every day or even multiple times a day? This is why it’s essential that you to create your Google Business Profile or...
What’s Stopping Your Business from Showing Up on Google? Insights from an SEO Agency in Naperville, Illinois
No matter how solid your website is, it’s not really going to help you generate much traffic, leads, or sales if it is not showing up on Google. Google uses a complex algorithm to decide which sites show up in search results, and if your website is not checking the...
Drive Conversions with Zero Search Volume Keywords: Insights from an SEM Agency in Naperville, Illinois
When businesses run paid search campaigns, they often chase those high-traffic keywords that attract a very large audience. But if you only focus on the popular keywords, you could miss out on some incredible opportunities. Zero search volume keywords are usually...
How Live Chat Can Lower Cart Abandonment Rates: Insights from a Live Chat Agency in Naperville, Illinois
If you run an online store, you know how frustrating it can be when customers abandon their shopping carts. They select their items, click the checkout button, and then suddenly leave your site without buying anything. It is a common problem for almost every eCommerce...
Free Listing Websites to Grow Your Business Online: Insights from a Listings Management Agency in Naperville, Illinois
If you own a local business, you already know how important it is to be visible online. With so many people searching for products and services in their area, making sure your business is listed correctly on different online directories can help you get noticed. But...
Optimizing Your Website to Rank Higher on Google: Insights from an SEO Agency in Lake Villa, Illinois
Getting your business noticed online is more important than ever these days. So, if you are trying to figure out how to make your business more visible on the internet, you are definitely not the only one. Many businesses are aiming for that prime spot on Google's...
Ad Tracking Can Transform Your Online Marketing Strategy: Insights from an SEM Agency in Lake Villa, Illinois
It’s not uncommon for businesses to adapt new marketing strategies to stay ahead of the competition. The days of depending only on traditional forms of advertising like TV, print, and radio are over, where you could only hope your marketing was working. There is much...