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SEM Best Practices to Follow in 2021: Insights from an SEM Agency in Chicago, Illinois
Although Google Ads has been around for 20 years, many advertisers have continued to use the same PPC strategies they always have — resulting in an average conversion rate of only 4%. This used to be an acceptable standard, but not anymore. If your PPC tools and...
How to Set the Right SEO Goals: Insights from an SEO Agency in Chicago, Illinois
Because there is so much that’s outside of your control when it comes to SEO, most marketers try to generalize their goals. The problem is that they are unlikely to achieve any results until they have a clear understanding of what a “win” is. The same holds true if...
Can You Use Your Home Address on Google My Business? Insights from a Listings Management Agency in Chicago, Illinois
Did you know that more than half of all small enterprises operate from home? If you own a small business, you may be wondering: should your business address should be the same as your residential address? Great question, and it’s one that this listings management...
What Drives Better Results: Chatbots or Operators? Insights from a Live Chat Agency in Chicago, Illinois
Humans vs. machines — it is a hotly debated topic in many industries today. Who is more productive, empathetic, and dependable in a business setting? The debate becomes even more heated when it comes to Artificial Intelligence emulating human functions that include...
How to Determine Your Paid Search Marketing Budget: Insights from an SEM Agency in Schaumburg, Illinois
The COVID-19 pandemic of 2020 served as a litmus test for most businesses. Search Engine Marketing (SEM) became necessary to some companies for the first time, while others temporarily pushed it to the sidelines to save money. Regardless of how last year impacted your...
Should You Invest in SEO? Insights from an SEO Agency in Schaumburg, Illinois
Should you invest in SEO for your Schaumburg business? How much money should you set aside for SEO? The cost of SEO is determined by several factors, including who you hire to execute your SEO strategy, your website’s positioning against your competitors, how...
Do Your Customers Know When Your Business Is Open? Insights from a Listings Management Agency in Schaumburg, Illinois
Keeping track of the holidays throughout the year can be tricky and time-consuming if you own, run, or promote a business in Schaumburg, Illinois. Do you have a plan in place to update your business's holiday hours? While some customers continue to rely on word of...
Important Live Chat Statistics Every E-Commerce Retailer Should Know About: Insights from a Live Chat Agency in Schaumburg, Illinois
Some customers prefer to call you, while others prefer to connect via email or social media. However, over the last few years, live chat has consistently been the most popular support channel. It is easy to integrate live chat functionality on your e-commerce website...
How to Create Profitable Google Shopping Ads? Insights from an SEM Agency in Naperville, Illinois
Have you recently launched an eCommerce store and are wondering how to maximize your sales? If so, you might want to consider using Google Shopping Ads. Are you interested in learning how Google Shopping Ads can be an effective marketing tool for your business? This...
Five Easy Techniques to Build Backlinks: Insights from an SEO Agency in Naperville, Illinois
If you want to earn quality backlinks from other websites, you can’t go wrong with content marketing. However, creating a successful content marketing campaign takes a lot of time and effort. If you are short on time, you’ll probably want to look for some quick and...