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Can You Use Your Home Address on Google My Business? Insights from a Listings Management Agency in Chicago, Illinois
Did you know that more than half of all small enterprises operate from home? If you own a small business, you may be wondering: should your business address should be the same as your residential address? Great question, and it’s one that this listings management...
What Drives Better Results: Chatbots or Operators? Insights from a Live Chat Agency in Chicago, Illinois
Humans vs. machines — it is a hotly debated topic in many industries today. Who is more productive, empathetic, and dependable in a business setting? The debate becomes even more heated when it comes to Artificial Intelligence emulating human functions that include...
How to Determine Your Paid Search Marketing Budget: Insights from an SEM Agency in Schaumburg, Illinois
The COVID-19 pandemic of 2020 served as a litmus test for most businesses. Search Engine Marketing (SEM) became necessary to some companies for the first time, while others temporarily pushed it to the sidelines to save money. Regardless of how last year impacted your...
Should You Invest in SEO? Insights from an SEO Agency in Schaumburg, Illinois
Should you invest in SEO for your Schaumburg business? How much money should you set aside for SEO? The cost of SEO is determined by several factors, including who you hire to execute your SEO strategy, your website’s positioning against your competitors, how...
Do Your Customers Know When Your Business Is Open? Insights from a Listings Management Agency in Schaumburg, Illinois
Keeping track of the holidays throughout the year can be tricky and time-consuming if you own, run, or promote a business in Schaumburg, Illinois. Do you have a plan in place to update your business's holiday hours? While some customers continue to rely on word of...
Important Live Chat Statistics Every E-Commerce Retailer Should Know About: Insights from a Live Chat Agency in Schaumburg, Illinois
Some customers prefer to call you, while others prefer to connect via email or social media. However, over the last few years, live chat has consistently been the most popular support channel. It is easy to integrate live chat functionality on your e-commerce website...
How to Create Profitable Google Shopping Ads? Insights from an SEM Agency in Naperville, Illinois
Have you recently launched an eCommerce store and are wondering how to maximize your sales? If so, you might want to consider using Google Shopping Ads. Are you interested in learning how Google Shopping Ads can be an effective marketing tool for your business? This...
Five Easy Techniques to Build Backlinks: Insights from an SEO Agency in Naperville, Illinois
If you want to earn quality backlinks from other websites, you can’t go wrong with content marketing. However, creating a successful content marketing campaign takes a lot of time and effort. If you are short on time, you’ll probably want to look for some quick and...
NAP Consistency — What Is It and Why Should You Care? Insights from a Listings Management Agency in Naperville, Illinois
As the premier listings management agency in Naperville, Illinois, one of the most common questions we get asked by business owners is, "How can I get a top spot in Google Maps and organic listings?" Several strategies can enhance a business's visibility in local...
How to Handle Live Chat Customer Complaints: Insights from a Live Chat Agency in Naperville, Illinois
Live chat is an excellent addition to your Naperville business’s website because it allows customers to communicate with you in real-time. In addition, many customers feel far more comfortable voicing their complaints via chat than over the phone. The question is, how...