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Commonly Asked Questions About SEM: Insights from a Rockford SEM Agency
SEM, or search engine marketing, is the internet marketing activity that revolves around use of paid advertising on search engines in order to promote a company, website, product, or service. It is fairly straightforward on the face of it, and the tools are freely...
How SEO Gets Easier as You Increase Your Ranking: Insights from a Rockford SEO (Search Engine Optimization) Agency
SEO is often mysterious. Sure, many of us know about the best practices, the keywords, and the link building, but there is often one overlooked aspect of optimization — SEO becomes more effective as time goes on. This effect can be great news for many Rockford...
How to Make the Most Out of Online Directory Listings and Online Reviews for Your Rockford Business
Online reviews are the cornerstone of reputation management. They reflect on your services and products, providing social proof to your customers. If they are good, they act as word of mouth that inspires confidence in a prospective buyer. If they are bad, however,...
Statistics and Trends in Live Chat for 2020: Insights from a Rockford Live Chat Agency
Live chat has become an integral part of almost every online customer support system. The appeal comes from the accessibility, ease of use, and speed of the feature, giving customers the ability to almost instantly solve any issues they may have. So, how does this...
Take Full Advantage of Google Ads with the Right Ad Copy: Tips from a Chicago Search Engine Marketing (SEM) Agency
With the right knowledge, getting your Google Ads copy just right is easy. However, ad copy will only get you so far — you also have to think of where the customer will go after clicking on the ad. In the journey from search query to purchase, if something is off, you...
Common Myths About Social Media Management: Insights from a Chicago Social Media Agency
There are several myths surrounding social media management that can hinder the efficiency of your online marketing campaigns. If you do not nail down the essentials, your team could end up spending time and money on a campaign that may have very limited reach. This...
Integrating Local Listings into Your Sales Funnel: A Rockford Listings Management Agency Explains
Even if you have the best intentions, your customers may not find your business when they are searching online. Or, they may find your business, but end up making a purchase elsewhere. There can be a lot of reasons for why this is happening, and they can be located at...
How to Automate Your Customer Support: Insights from a Rockford Live Chat Agency
Speed is the key to quality customer support. Without it, customers will become more and more frustrated whenever an issue with your product or service comes up. Of course, factors such as convenience and knowledgeable customer support agents also come into play, but...
How Does the Local SEO Algorithm Work? Insights from a Chicago Search Engine Optimization (SEO) Agency
How exactly do some business rank higher locally online than others? Is Google’s local ranking algorithm really a black box, or can it be figured out? Well, as you can tell from the title, you can actually gain insights to Google’s local algorithm and use it to your...
Insights from a Chicago Social Media Management Company: Social Media Marketing Trends to Look for in 2020
With 2019 closed, it’s time to look towards the new year. You will find plenty of predictions across the web during this time of the year, with some of them coming to fruition while others will fall flat. In this article, we’re going to make some predictions of our...