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Why Search Engine Optimization (SEO) is Important; Tips from a Chicago Search Engine Optimization (SEO) Agency
Search engine optimization, or SEO, is currently one of the most popular online marketing techniques. Many companies use it to increase the visibility of their site and their online presence. But SEO can offer more than that. Here is why SEO is one of the most...
The foundation of SEO (Search Engine Optimization) Done Right; Insights from a Naperville Area Search Engine Optimization (SEO) Company
The content of a site, when used to attract visitors and convert them, falls under a content marketing strategy. According to the Content Marketing Institute, 80% of B2B marketers have a content marketing strategy, with around 30% of them having the strategy in...
Benefits of Search Engine Marketing (SEM); Insights from a Chicago Pay Per Click (PPC) Agency
What is search engine marketing? In the past, SEM referred to all marketing activities that involved a search engine. It was an umbrella term that covered SEO, paid search, and even social media marketing in some cases. However, over the years, the term has started to...
What are the Benefits of Search Engine Optimization (SEO)? Insights from a Chicago SEO (Search Engine Optimization) Company
Search engine optimization is one of the most widely-used online marketing strategies to date. It is also currently the biggest driver of traffic to various websites. The question is—why? Why is SEO still a cornerstone of online marketing, even as the digital...