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Tips for Managing Your Business Listings Effectively: Insights from a Listings Management Agency in Valparaiso, Indiana
As a business owner, you are responsible for keeping your business information accurate and updated on the internet. You must make sure your contact details (e.g., phone number or address) are the same everywhere, respond to customer reviews, and fix duplicate...
What Do Online Shoppers Expect from Live Chat? Insights from a Live Chat Agency in Valparaiso, Indiana
These days, online shoppers want everything to be fast and easy. They don't have time or patience for slow customer service. They expect answers immediately, and if they don't get them, they are quick to leave. This is why live chat has become such an important tool...
How to Adapt Your SEM Strategies for a World Without Third-Party Cookies? Insights from an SEM Agency in Valparaiso, Indiana
Third-party cookies have been a major part of online advertising for years now. These cookies are what help businesses track user activity online, deliver personalized ads, and collect user data to optimize campaigns. Much of what advertisers do today would not have...
Google’s Generative AI Is Changing SEO Rules for 2025: Insights from an SEO Agency in Valparaiso, Indiana
Search engine algorithms are always evolving, but Google’s Search Generative Experience (SGE) looks like something completely new and different. Google’s new direction represents a change in how people search for and interact with information online. If you thought...
Using SEO Forecasting to Predict Your Website’s Future: Insights from an SEO Agency in Chicago, Illinois
Do you feel like you are only guessing when it comes to your website's rankings? You are not alone in throwing darts in the dark when it comes to SEO. But with SEO forecasting, you can get a clear idea of how much traffic your website might get and how your rankings...
Using A/B Testing to Optimize Your Search Ads: Tips from an SEM Agency in Chicago, Illinois
Running paid search ads is one of the best ways to get noticed by the right audience — the people who are truly interested in the products or services you offer. However, not all ads deliver the same results. Some ads bring tons of new customers, while others could be...
Using Live Chat to Stop Shoppers from Abandoning Their Carts: Insights from a Live Chat Agency in Chicago, Illinois
What if one of your site visitors adds a bunch of products to their shopping cart, but then they just leave your website without buying anything? For many businesses, this happens all the time…so much so that nearly 70% of online shoppers abandon their carts before...
Four Different Types of Local Listings That Can Improve Your Online Visibility: Insights from a Listings Management Agency in Chicago, Illinois
Did you know that nearly half (46%) of all Google searches are from people looking for local information, and 88% of people who search for something local on their smartphone visit or call that business within the next 24 hours? What this means is that if people...
What to Expect from Google’s November 2024 Core Update: Insights from an SEO Agency in Crown Point, Indiana
Google has recently made some changes to how it shows websites in search results in the "November 2024 Core Update." Website owners, content creators, and marketers everywhere are excited and a little nervous to see if their pages will be shown more or less in...
Start Your PPC Campaign with Confidence: Tips from an SEM Agency in Crown Point, Indiana
Starting a pay-per-click (PPC) campaign can be confusing for many businesses and marketers because there are many tools and strategies to learn. PPC lets you place your ads on platforms like Google Ads and Bing Ads, which can help you reach the right people. But to...