by Digital Destination | Jun 30, 2020 | SEM
Are you wondering how COVID-19 is affecting PPC (pay per click) marketing campaign strategies? You are not alone! And the answer is: both negatively and positively. On the one hand, people are home more and doing virtually everything online. On the other hand, many...
by Digital Destination | May 30, 2020 | SEM
In recent years, pay per click (PPC) marketing has become one of the fastest ways of making money online, as it helps drive targeted traffic to your website. But far too many people seem to think PPC is an easy task, and they fail to understand that if their PPC...
by Digital Destination | Apr 30, 2020 | SEM
Bid management is a crucial element of any search engine marketing and pay per click (PPC) campaign. Without an effective bid management strategy in place, you’re at risk of investing your advertising budget in the wrong places, thereby losing out on traffic and...
by Digital Destination | Mar 30, 2020 | SEM
SEM, or search engine marketing, is the internet marketing activity that revolves around use of paid advertising on search engines in order to promote a company, website, product, or service. It is fairly straightforward on the face of it, and the tools are freely...
by Digital Destination | Feb 28, 2020 | SEM
With the right knowledge, getting your Google Ads copy just right is easy. However, ad copy will only get you so far — you also have to think of where the customer will go after clicking on the ad. In the journey from search query to purchase, if something is off, you...
by Digital Destination | Dec 30, 2019 | SEM
Sometimes, even Milwaukee area digital online marketing companies can get confused. Advertising has never been easier, more affordable, and more effective than it is today thanks to the internet. However, with so many advertising platforms out there, it can be...
