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When to Use Remarketing Lists for Search Ads (RLSA)? Insights from an SEM Agency in Des Plaines, Illinois

When to Use Remarketing Lists for Search Ads (RLSA)? Insights from an SEM Agency in Des Plaines, Illinois

by Digital Destination | Jun 22, 2024 | SEM

RLSA is a Google Ads feature that can be a powerful SEM tool for your Des Plaines business. It helps you target people who have visited your website before. With RLSA, you can show ads to only these visitors when they search on Google, which helps you turn them into...
What Is Google’s New Zero Impression Keyword Policy? Insights from an SEM Agency in Glenview, Illinois

What Is Google’s New Zero Impression Keyword Policy? Insights from an SEM Agency in Glenview, Illinois

by Digital Destination | May 30, 2024 | SEM

Recently, Google made some changes on how they view ad groups with zero impressions. An ad group is a set of ads that share the same target customers and settings. If an ad group has zero impressions, it means these ads never show up when people search, which is not a...
Launching Your First SEM Campaign: Tips from an SEM Agency in Arlington Heights, Illinois

Launching Your First SEM Campaign: Tips from an SEM Agency in Arlington Heights, Illinois

by Digital Destination | Apr 22, 2024 | SEM

SEM (short for Search Engine Marketing) is a way to increase your website’s visibility on search engine results pages. SEM combines strategies to target organic searches and paid searches to ensure your site appears prominently when potential customers search...
SEM Budgeting Tips for Businesses: Insights from an SEM Agency in Brookfield, Illinois

SEM Budgeting Tips for Businesses: Insights from an SEM Agency in Brookfield, Illinois

by Digital Destination | Mar 22, 2024 | SEM

Do you want to start using Search Engine Marketing (SEM) to help your Brookfield business grow? That’s great — when done correctly, SEM is an investment that can pay off big for nearly any business today. But for this investment to pay off, you’ll first need to...
Things to Consider When Setting Up an Ad Retargeting Campaign: Insights from an SEM Agency in Bloomington, Illinois

Things to Consider When Setting Up an Ad Retargeting Campaign: Insights from an SEM Agency in Bloomington, Illinois

by Digital Destination | Feb 22, 2024 | SEM

Every website visitor behaves slightly differently on your website. Some might go directly to your product or service section on their first visit, while others might be more hesitant or prefer to discuss their options with someone. In many cases, these visitors leave...
Improve Your SEM Strategy: Tips from an SEM Agency in Chicago, Illinois

Improve Your SEM Strategy: Tips from an SEM Agency in Chicago, Illinois

by Digital Destination | Jan 22, 2024 | SEM

The goal of a search engine is to present users with websites that provide the information they are actually looking for. Search engine marketing (SEM) plays an important role here, helping businesses make sure they are visible and attractive to online users. Though...
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