by Digital Destination | May 30, 2024 | SEM
Recently, Google made some changes on how they view ad groups with zero impressions. An ad group is a set of ads that share the same target customers and settings. If an ad group has zero impressions, it means these ads never show up when people search, which is not a...
by Digital Destination | Apr 22, 2024 | SEM
SEM (short for Search Engine Marketing) is a way to increase your website’s visibility on search engine results pages. SEM combines strategies to target organic searches and paid searches to ensure your site appears prominently when potential customers search...
by Digital Destination | Mar 22, 2024 | SEM
Do you want to start using Search Engine Marketing (SEM) to help your Brookfield business grow? That’s great — when done correctly, SEM is an investment that can pay off big for nearly any business today. But for this investment to pay off, you’ll first need to...
by Digital Destination | Feb 22, 2024 | SEM
Every website visitor behaves slightly differently on your website. Some might go directly to your product or service section on their first visit, while others might be more hesitant or prefer to discuss their options with someone. In many cases, these visitors leave...
by Digital Destination | Jan 22, 2024 | SEM
The goal of a search engine is to present users with websites that provide the information they are actually looking for. Search engine marketing (SEM) plays an important role here, helping businesses make sure they are visible and attractive to online users. Though...
by Digital Destination | Dec 22, 2023 | SEM
Search Engine Marketing (SEM) is a big part of any digital marketing strategy. However, jumping into the world of SEM without clear goals and ways to measure success (known as Key Performance Indicators, or KPIs) is not the best approach. To help you get started on...
