It is important that your business can be found in all areas of the Search Engine Results Page (SERP). A combined Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Listing Management strategy increases the amount of real estate your business controls and enables prospects find you no matter how they search.
Organic Search Results:
- 6:1 ratio of organic to paid clicks
- Onsite & offsite work required
- Strongly linked to social as well as Listing Management
Smart business owners recognize that appearing on the first page of a search engine results page is critical in competing for market share. Prospects search in many different ways. Some prefer the listings at the top, while others scroll to the organic section below or go directly to the map.
It is important that your business can be found in all areas of the search results to reach the greatest amount of prospects. It is widely known that consumers click six times on an organic listing for every one time they click on a paid ad (6:1 ratio). Within the organic search results almost all of the clicks are going to the top five placements, while less than 5% are going to listings on the second page. All this illustrates just how important a comprehensive SEO strategy is.
A combined SEM, SEO and Listing management strategy increases the amount of real estate your business controls and ensures prospects find you no matter how they search. At Digital Destination, we focus on “white hat” strategies and practices that are favored by the search engines to capture prime real estate for our clients. Our work takes into consideration searches originating from smartphones and tablets as well.
Our work is focused on on-site and offsite strategies to ensure your business builds authority and popularity in the eyes of both prospects and search engines to drive you up in the results. On-site, we focus on how your pages are constructed and architected, your content, format, and use of product and geographical data. From an offsite perspective, we focus on your popularity by building links, creating blogs and ensuring your overall directory and social presence is pristine and relevant. We do all of this with an eye and focus on the keywords that are most relevant to your business.
As with all our solutions, we will provide you with regular reporting and consultation so you can see the progress that is being made on your behalf. This performance transparency helps ensure we are aligned and moving forward together.