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Using SEO Forecasting to Predict Your Website’s Future: Insights from an SEO Agency in Chicago, Illinois
Do you feel like you are only guessing when it comes to your website's rankings? You are not alone in throwing darts in the dark when it comes to SEO. But with SEO forecasting, you can get a clear idea of how much traffic your website might get and how your rankings...

Using A/B Testing to Optimize Your Search Ads: Tips from an SEM Agency in Chicago, Illinois
Running paid search ads is one of the best ways to get noticed by the right audience — the people who are truly interested in the products or services you offer. However, not all ads deliver the same results. Some ads bring tons of new customers, while others could be...

Using Live Chat to Stop Shoppers from Abandoning Their Carts: Insights from a Live Chat Agency in Chicago, Illinois
What if one of your site visitors adds a bunch of products to their shopping cart, but then they just leave your website without buying anything? For many businesses, this happens all the time…so much so that nearly 70% of online shoppers abandon their carts before...

Four Different Types of Local Listings That Can Improve Your Online Visibility: Insights from a Listings Management Agency in Chicago, Illinois
Did you know that nearly half (46%) of all Google searches are from people looking for local information, and 88% of people who search for something local on their smartphone visit or call that business within the next 24 hours? What this means is that if people...

What to Expect from Google’s November 2024 Core Update: Insights from an SEO Agency in Crown Point, Indiana
Google has recently made some changes to how it shows websites in search results in the "November 2024 Core Update." Website owners, content creators, and marketers everywhere are excited and a little nervous to see if their pages will be shown more or less in...

Start Your PPC Campaign with Confidence: Tips from an SEM Agency in Crown Point, Indiana
Starting a pay-per-click (PPC) campaign can be confusing for many businesses and marketers because there are many tools and strategies to learn. PPC lets you place your ads on platforms like Google Ads and Bing Ads, which can help you reach the right people. But to...

How Can Live Chat Help Resolve Common Customer Issues? Insights from a Live Chat Agency in Crown Point, Indiana
Businesses must be quick and attentive to meet their customer expectations today — and this is where live chat is useful. Whether they have questions about a product or need help resolving a technical issue, live chat can provide immediate responses to your site...

How Exactly Is Your Yelp Page Good for Your Local Business? Insights from a Listings Management Agency in Crown Point, Indiana
Many people today turn to websites like Yelp to find businesses in their area, read how others have reviewed them, and ultimately decide where to spend their money. In 2023, Yelp had more than 60 million monthly mobile web visitors and over 36 million monthly desktop...

Experience in E-E-A-T Is Key to Improving Your Brand’s Image: Insights from an SEO Agency in Brookfield, Illinois
Back in December 2022, Google announced that they were adding another "E" to their E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework, which is now E-E-A-T. The new "E" stands for "Experience," meaning that content needs to feel more relatable and...

How Can You Turn Google Ads Data Into Actionable Insights? Tips from an SEM Agency in Brookfield, Illinois
Google Ad Manager gives you several metrics to track, but raw numbers don’t always tell the whole story. While metrics like impressions, clicks, and ad revenue are certainly important, it is what you do with that data that is truly important. If you understand what...