Blog
PPC Marketing During the Ongoing COVID-19 Pandemic — Insights from a Joliet Search Engine Marketing (SEM) Agency
Are you wondering how COVID-19 is affecting PPC (pay per click) marketing campaign strategies? You are not alone! And the answer is: both negatively and positively. On the one hand, people are home more and doing virtually everything online. On the other hand, many...
Five Important SEO Tags You Should Know About — Insights from a Joliet Search Engine Optimization (SEO) Agency
Although on-page optimization is just as important a component of SEO as off-page optimization, many webmasters and online marketers tend to dismiss it. Don’t be one of those! By implementing an effective on-page SEO strategy, you could easily get in Google’s good...
Why should you care about Business Listing? — Insights from a Joliet Listing Management Agency
While it is true that word-of-mouth and traditional local marketing initiatives will help connect your target audience with your business, the importance of having your business listed in local directories and proper listings management cannot be brushed aside in this...
Reasons to Outsource Your Live Chat — Insights from a Joliet Live Chat Agency
Having live chat functionality on a website significantly increases the odds of users spending more time on the site and performing an action, such as signing up for a newsletter or making a purchase. The question is, how do you implement live chat functionality on...
6 PPC Mistakes You Should Avoid: Tips from a Peoria SEM Agency
In recent years, pay per click (PPC) marketing has become one of the fastest ways of making money online, as it helps drive targeted traffic to your website. But far too many people seem to think PPC is an easy task, and they fail to understand that if their PPC...
4 SEO Trends to Watch Out For in 2020: Insights from a Peoria SEO Agency
The Google Algorithm is fine-tuned pretty much all the time to get the most relevant search results on top of the stack. For this reason, you’ll want to have a comprehensive, well-thought-out SEO strategy in order for your website to rank higher in Google search...
How to Make the Most of Local Listings? Insights from a Peoria Listings Management Agency
Although the Internet is often heralded as a platform for globalization — something that connects people from countries and cultures from around the world — recent times have demonstrated the importance of local business listings and other regionally focused aspects...
Increase Retentions & Conversions with Live Chat: Insights from a Peoria Live Chat Agency
The one thing most websites lack is personal contact. However, when you reinforce your site with live chat functionality, that’s no longer the case. Think about it: You probably wouldn’t open your business without having your sales or customer service representatives...
Top Three PPC Bid Management Tips: Insights from a Milwaukee Search Engine Marketing (SEM) Agency
Bid management is a crucial element of any search engine marketing and pay per click (PPC) campaign. Without an effective bid management strategy in place, you're at risk of investing your advertising budget in the wrong places, thereby losing out on traffic and...
Five Keyword Research Mistakes You Should Avoid: Insights from a Milwaukee Search Engine Optimization (SEO) Agency
Keywords are the "mirror into your market's psyche." They are the clues that your market is readily supplying you about who they really are and exactly what they care about. Keywords tell you what your market is searching for or attempting to purchase online at any...
