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Nowadays, speed seems to be the name of the game—faster mobile internet speeds, faster page loading times, 24-hour shipping, etc. Customers around the world have come to expect everything at the touch of a button, within moments. This just goes to show how the...

Social media is becoming a crucial element of online marketing due to its ability to reach millions of customers around the world for a very good price. Without social media outreach, your online marketing efforts will be constrained, and you will be missing out on a...

Picking up website development can be intimidating at first, especially if you do not have any coding experience at all. Don’t worry though—this is quite normal, and soon enough, you’ll learn that there is more than one way to accomplish your goal. For example, you do...

Social media is spread across multiple platforms such as Facebook, Twitter, and LinkedIn, and each platform has its own unique way of connecting people and facilitating interactions. As a business, each platform presents an opportunity coupled with complexity, and...

Search engine optimization, or SEO, is currently one of the most popular online marketing techniques. Many companies use it to increase the visibility of their site and their online presence. But SEO can offer more than that. Here is why SEO is one of the most...

Search engine optimization is one of the most widely-used online marketing strategies to date. It is also currently the biggest driver of traffic to various websites. The question is—why? Why is SEO still a cornerstone of online marketing, even as the digital...

The content of a site, when used to attract visitors and convert them, falls under a content marketing strategy. According to the Content Marketing Institute, 80% of B2B marketers have a content marketing strategy, with around 30% of them having the strategy in...

What is search engine marketing? In the past, SEM referred to all marketing activities that involved a search engine. It was an umbrella term that covered SEO, paid search, and even social media marketing in some cases. However, over the years, the term has started to...