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What Are Content Pillars? Insights from an SEM Agency in Michigan City, Indiana
Search Engine Marketing (SEM) is one of the best ways to bring more eyes to your business. But if you want your SEM campaigns to deliver, you are going to need a clear strategy. Content pillars can help you here by organizing your content around core themes. Below,...
Google’s Latest Core Update Is Here: Insights from an SEO Agency in Michigan City, Indiana
Google has recently launched its March 2025 Core Update, which brings big changes to how websites are ranked in search results. As with past updates, this one will improve the accuracy and quality of search results by adjusting Google's ranking algorithms. Some...
What Makes a Listing Management Strategy Strong and Effective? Insights from a Listings Management Agency in Chicago, Illinois
Can you imagine a potential customer trying to call your business to ask a question, only to find out that the number they called is wrong? Or what if someone drives across town to visit your place of business, only to learn that the hours they saw online were...
Using Live Chat to Improve Customer Engagement on Your Website: Insights from a Live Chat Agency in Chicago, Illinois
When people visit your website, they may have many questions about your products, services, or policies. If they do not get immediate answers, they will probably leave your website and never come back. Live chat services can solve this problem by giving your site...
How Can You Lower Your CPC and Get Better SEM Results? Tips from an SEM Agency in Chicago, Illinois
Costs can add up quickly when running an online ad campaign — especially if your cost per click (CPC) is higher than it should be. CPC is the amount of money you pay every time someone clicks on your ad. If your CPC is too high, it can quickly drain your budget and...
What Are the Most Important Components of Professional SEO Services? Insights from an SEO Agency in Chicago, Illinois
Many business owners try to handle SEO on their own, only to find that the process is highly technical and demands ongoing attention. This is where the value of professional SEO services becomes clear. Below, this SEO agency in Chicago, Illinois is going to highlight...
Tips for Managing Your Business Listings Effectively: Insights from a Listings Management Agency in Valparaiso, Indiana
As a business owner, you are responsible for keeping your business information accurate and updated on the internet. You must make sure your contact details (e.g., phone number or address) are the same everywhere, respond to customer reviews, and fix duplicate...
What Do Online Shoppers Expect from Live Chat? Insights from a Live Chat Agency in Valparaiso, Indiana
These days, online shoppers want everything to be fast and easy. They don't have time or patience for slow customer service. They expect answers immediately, and if they don't get them, they are quick to leave. This is why live chat has become such an important tool...
How to Adapt Your SEM Strategies for a World Without Third-Party Cookies? Insights from an SEM Agency in Valparaiso, Indiana
Third-party cookies have been a major part of online advertising for years now. These cookies are what help businesses track user activity online, deliver personalized ads, and collect user data to optimize campaigns. Much of what advertisers do today would not have...
Google’s Generative AI Is Changing SEO Rules for 2025: Insights from an SEO Agency in Valparaiso, Indiana
Search engine algorithms are always evolving, but Google’s Search Generative Experience (SGE) looks like something completely new and different. Google’s new direction represents a change in how people search for and interact with information online. If you thought...