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Why Is Accurate Listing Information Important? Insights from a Listings Management Agency in Chicago, Illinois
Even the tiniest details matter when you are trying to attract new customers and grow your Chicago business. Listings management might not top your digital marketing to-do list, but it can fundamentally change how customers find you. Are you interested in learning...
Strategies to Prevent Keyword Cannibalization: Insights from an SEO Agency in Chicago, Illinois
If you own a business in Chicago and are trying to get noticed online, understanding the many concepts of SEO is crucial. One such concept is 'keyword cannibalization.' Are you wondering what exactly this is, and why avoiding it is essential to any successful SEO...
Setting Effective Goals and KPIs for SEM Success: Insights from an SEM Agency in Chicago, Illinois
Search Engine Marketing (SEM) is a big part of any digital marketing strategy. However, jumping into the world of SEM without clear goals and ways to measure success (known as Key Performance Indicators, or KPIs) is not the best approach. To help you get started on...
Live Chat Metrics That Matter in 2024: Insights from a Live Chat Agency in Chicago, Illinois
If you want to provide exceptional customer service and support, having live chat functionality on your business’s website is crucial. It is the digital equivalent of a friendly "How can I help you?" for customers walking into your online store. However, to make sure...
Common Mistakes to Avoid When Managing Local Listings: Insights from a Listing Management Agency in Chicago, Illinois
As a business owner in Chicago, you shouldn’t underestimate the importance of managing your local listings. After all, these listings help prospective customers find and learn about your business. They can increase your visibility in local searches and bring more...
Can You Improve Your Website Ranking Without Backlinks? An SEO Agency in Merrillville, Indiana Explains
If you have ever looked into SEO, you have probably heard of backlinks. For a long time, quality backlinks were considered a must-have for getting your website to rank higher. But with times changing and SEO practices evolving, many are now questioning — can a website...
Maximize Your PPC Returns with a Professional Audit: Insights from an SEM Agency in Merrillville, Indiana
Pay-per-click (PPC) is a tried and tested digital advertising method. But sometimes, even the best PPC campaigns might not give the results you hope for. This is where a professional PPC audit can help. Below, this SEM agency in Merrillville, Indiana is going to...
Live Chat vs. Chatbots: Insights from a Live Chat Agency in Merrillville, Indiana
Today's customer support is no longer limited to phone calls and emails. With instant messaging the new norm, online businesses are now adopting chat support for real-time customer support. When it comes to implementing chat support on a website, there are two main...
The Reality of DIY Local Business Listing Management: Insights from a Listing Management Agency in Merrillville, Indiana
Owning a business is no small feat. Business owners juggle multiple tasks daily, ranging from finances to marketing and everything in between. For local businesses in Merrillville, one essential aspect of their marketing efforts is managing their online business...
SEO Strategies to Enhance Your Product Page: Insights from an SEO Agency in Naperville, Illinois
Having a product page that stands out is essential in today's online market. It is one of the best ways to draw in customers and ensure your Naperville eCommerce site appears on search engine result pages (or SERPs.) There are a few key elements that can turn your...