by Digital Destination | Mar 15, 2025 | SEM
Costs can add up quickly when running an online ad campaign — especially if your cost per click (CPC) is higher than it should be. CPC is the amount of money you pay every time someone clicks on your ad. If your CPC is too high, it can quickly drain your budget and...
by Digital Destination | Feb 15, 2025 | SEM
Third-party cookies have been a major part of online advertising for years now. These cookies are what help businesses track user activity online, deliver personalized ads, and collect user data to optimize campaigns. Much of what advertisers do today would not have...
by Digital Destination | Jan 22, 2025 | SEM
Running paid search ads is one of the best ways to get noticed by the right audience — the people who are truly interested in the products or services you offer. However, not all ads deliver the same results. Some ads bring tons of new customers, while others could be...
by Digital Destination | Dec 22, 2024 | SEM
Starting a pay-per-click (PPC) campaign can be confusing for many businesses and marketers because there are many tools and strategies to learn. PPC lets you place your ads on platforms like Google Ads and Bing Ads, which can help you reach the right people. But to...
by Digital Destination | Nov 22, 2024 | SEM
Google Ad Manager gives you several metrics to track, but raw numbers don’t always tell the whole story. While metrics like impressions, clicks, and ad revenue are certainly important, it is what you do with that data that is truly important. If you understand what...
by Digital Destination | Oct 22, 2024 | SEM
When businesses run paid search campaigns, they often chase those high-traffic keywords that attract a very large audience. But if you only focus on the popular keywords, you could miss out on some incredible opportunities. Zero search volume keywords are usually...
