SEM (short for Search Engine Marketing) is a way to increase your website’s visibility on search engine results pages. SEM combines strategies to target organic searches and paid searches to ensure your site appears prominently when potential customers search for products or services you offer. This drives targeted traffic to your site, leading to higher brand awareness and sales.

While launching an SEM campaign can feel overwhelming, winning attention on the internet is possible when you clearly understand SEM fundamentals. To that end, this SEM agency in Arlington Heights, Illinois is going to share six tips for launching your first SEM campaign.

Know your audience better.

Knowing who you are trying to reach is essential for your SEM campaign. Without a clear idea of your target audience, you might be spending unnecessary money on the wrong people.

To avoid overspending on your ads, it’s best to start by figuring out everything you can about your potential customers. You should know what they need, their questions, where they come from, how they like to shop, and how much they usually spend. You can gather this information through targeted surveys, analyzing audience data from social networks, and reviewing your CRM (Customer Relationship Management) data.

Although gathering all this information might seem like a lot of work, knowing your audience well can make your marketing efforts more successful.

Use advanced targeting.

Most knowledgeable SEM agencies in Arlington Heights, Illinois will use advanced targeting options in your SEM campaigns. Advanced targeting allows you to show your ads to people based on their interests and what they do online, not just who they are. Platforms like Google Ads offer these options, which allow you to get a more accurate depiction of who your audience is.

You should first keep your targeting broad to learn how potential customers interact with your ads. Then, make it more specific so your ads are only seen by people who are more likely to be interested in what you have to say or offer, which means they are more likely to buy something.

Make your ad copy compelling.

Your ad copy should grab your audience’s attention and make them want to click on your website. It should address your audience’s wants and needs and explain why they should do business with you rather than your competitors. A professional SEM agency in Arlington Heights, Illinois will always keep your ad copy within the limits set by the advertising platform they are using, and they’ll and create clear messages that address your audience’s interests and pain points.

Follow ad structure best practices.

It’s important to organizing your SEM campaign by separating ad groups into the different product or service types you offer makes management more effortless. For example, if you sell footwear, you might have one group of ads for sneakers and another for boots.

Experiment with your ads.

Before you run a final version of your ad, you’ll want to test different versions to see which one delivers the best results. You can use the experimental features on platforms like Google Ads and make choices based on data, not hunches.

Create an effective landing page.

The landing page is a standalone web page that visitors reach after they click on your ad. This page should be easy to read, load quickly (a load time between 0-4 seconds is generally best for optimum conversion rates), and have a clear call-to-action (CTA).

Looking for an SEM Agency in Arlington Heights, Illinois?

Are you ready to take your online marketing efforts to the next level by partnering with the top-rated SEM agency in Arlington Heights, Illinois? If so, Digital Destination LLC is the top choice. Our team has what it takes to help you achieve your goals, whether you want to expand brand awareness, increase sales volume, or both. Contact us today at (312) 933-6806 to learn more.