Content writing is a key component of SEO today. In fact, a 2022 report from the Content Marketing Institute highlighted that 73% of B2B and 70% of B2C marketers use content marketing in their primary strategy, showing that many businesses now see the actual worth of content marketing.

Effective content writing can turn readers into prospects and then into buyers. As such, it’s important to publish helpful, engaging, and relevant content to ultimately boost your bottom line. Well, this is easier said than done — and that’s where an SEO agency in Bloomington, Illinois can help. Without further ado, we are going to explain how professionally written content can improve your SEO efforts.

#1: Targeting the right audience

Writing content that appeals to the broader audience can feel like a safe marketing approach, but it’s not always as effective as you think. In certain cases, it’s better to focus your content on a group of people with specific interests and needs.

Our writers start any project by identifying your buyers’ persona to find what they like and what challenges they face. We consider questions like: What do your visitors need from you? What problems do they have, and how does your product or service help? This ensures that our content perfectly matches your audience’s interests and needs.

#2: The right content types

There are different content types (articles, blogs, website copies, social media content, product descriptions, etc.), and knowing what they are is vital to an effective content strategy. First, our writers run a content audit to see what works with your audience and what does not. We also look at your competitors’ marketing strategies and the latest industry trends to find the best content strategy for your business.

#3: New, unique content that has never been published before

Why would visitors stay on your site if they can find the same information elsewhere on Google? Your content won’t rank well on search results if you use the same information that can easily be found on other websites. Even if your content ranks well, once your readers find out (and they will), they will lose trust in your business.

So, how does a professional SEO agency in Bloomington, Illinois create original content? It all starts with plenty of online research first. After Googling related topics and getting some initial information, our writers create an outline incorporating the information they find online with their own insights and ideas. We also look for information across reputable online sources ensure our content is comprehensive and unique.

#4: Value in every sentence

If a sentence does not tell the reader anything new, what’s the point of writing it down? It’s important to get to your next point fast or you might lose your reader. Our team at Digital Destination LLC makes it easy for your readers to stay engaged by getting straight to the point — and then quickly moving on to the next one. This makes them more likely to stay on your page.

#5: Content that is optimized for search

Your content can be exceptionally well written, but people may not find it if it’s not optimized for search. SEO optimization is necessary to improve your content visibility on search engines.

A professional SEO agency in Bloomington, Illinois will use keywords, meta descriptions, and SEO-friendly structures to help your content rank higher in search results so your target audience can find you easily.

#6: Relevant calls-to-action

Your marketing goal is to publish good content and ultimately convert those readers into actual customers. That’s why it’s important to have relevant calls-to-action (CTAs) in your content.

Our writers always do a great job of ensuring the CTAs are right on point and valuable for the reader. Whether it’s for them to sign up for a newsletter, download a guide, or contact your team, we use these CTAs smartly for most engagement and conversions.

Looking for an SEO Agency in Bloomington, Illinois?

Every business is competing for attention online. With that said, to help your business get noticed, your content strategy needs to be flawless. Your content should connect with your audience, solve their problems, and get them to take action.

Are you looking to partner with a professional SCO agency in Bloomington, Illinois that create original content that ranks well on search engines? If so, Digital Destination LLC is the company to call. Contact us today at (312) 933-6806 to learn how we can help.