Keywords are at the front and center of any successful paid search campaign. They bridge what online users (your potential customers) search for and the ads that appear in response to those searches. Below, this SEM agency in Crown Point, Indiana is going to explain why keywords are so important in paid search.
Keywords are still important in paid search — Here’s why we think so
Keywords are essentially what drives any paid search campaign forward. When a user sends a search query, keywords match their query with relevant ads. This matchmaking is what ensures that your ads only reach people who are interested in what you offer.
With keywords, you can target specific search queries and make your ads more relevant to your potential customers, and this targeted approach gets you more clicks and conversions. When you use the right keywords for your ads, Google can better determine your ad’s relevance, which can improve both your ads’ position and cost-per-click (CPC).
Let’s say you run a plumbing business in Crown Point, Indiana. In that case, using keywords like “best plumber in Crown Point” or “Plumbing repair Crown Point” ensures that your ads appear when someone is looking for local plumbers. This level of preciseness in targeting can help you create ads that give you better results.
Ultimately, choosing the right keywords for your paid ads can improve your ad performance. Good keyword strategies can improve your click-through rates (CTR), improve your ad positions, and give you a higher average return on investment (ROI). But if choosing the right keywords sounds like a complicated job, you should reach out to a professional SEM agency in Crown Point, Indiana. They can help you pick and manage your paid search keywords to get the best results.
How do you choose the right keywords?
When it comes to choosing the right keywords for your paid ads, you need to really know your audience and what they are probably searching for. You can use free keyword research tools like Moz Keyword Explorer, Google Keyword Planner, Semrush Keyword Magic, etc., to find relevant keywords related to your business or industry and check their search volume, competition, and CPC.
You should also consider targeting more long-tail keywords. These are specific phrases that usually have less competition and higher conversion rates. For example, “drain cleaning services in Crown Point” is a long-tail keyword that can attract more targeted traffic than just “plumbing repair.” When you focus on these specific search terms, you can reach a more interested audience, which gives you better odds of conversions.
Learn from competitors (and customers)
If you want to get the most out of your keyword research, you need to review your competitors’ keywords. When you know what keywords your competitors are targeting, you can find gaps and opportunities for your own paid search campaigns. The keyword research tools we mentioned earlier can also show you what works for your competitors so you can adapt those strategies for your business.
Customer feedback can also be a great source for keyword ideas, so pay attention to how your customers talk about their needs and problems. This way, you will learn many terms and phrases that your audience commonly uses, which will help you refine your ad copy and keyword strategy.
Stay on top of search trends
Search trends are always changing, and staying up to date with these changes is necessary to run a successful paid search campaign. For example, more people are using voice search now than ever, which is directly related to a rise in more conversational and longer search queries. Adjusting your keyword strategy to include more of these types of searches can help you stay relevant.
Additionally, Google has rolled out many algorithm updates (including BERT) to better understand the user intent behind a query, so focusing on broader keyword themes can often be more effective than exact matches. Automation tools like Google Ads’ AI-powered smart bidding can also optimize your bids based on different signals, requiring minimal manual keyword management.
Keep optimizing
You need to monitor your paid search campaigns on a regular basis and keep optimizing them. Regularly check and adjust your keywords and bids, make sure your landing pages are optimized and match the keywords and ads bringing in traffic, and don’t forget mobile optimization since mobile search queries have now surpassed desktop queries.
Avoid common mistakes
When managing keywords in paid search campaigns, you need to be very careful about not making any mistakes. For example, if you ignore negative keywords, your ads could start appearing for irrelevant searches and waste your budget. Overlooking long-tail keywords or using too many broad-match keywords can also make your campaign less effective.
Hiring a professional SEM agency in Crown Point, Indiana is the best way to avoid any mistakes that could derail your paid search campaign.
Looking for an SEM Agency in Crown Point, Indiana?
Are you ready to take your online marketing efforts to the next level by partnering with the top-rated SEM agency in Crown Point, Indiana? If so, Digital Destination LLC is the top choice. We can help you optimize your paid search campaigns and achieve your business goals. Contact us at (312) 933-6806 to learn more.