Google has recently made some changes to how it shows websites in search results in the “November 2024 Core Update.” Website owners, content creators, and marketers everywhere are excited and a little nervous to see if their pages will be shown more or less in searches after this update. With this update, Google is continuing its trend of prioritizing high-quality content in search results while pushing down websites that are only trying to trick people into clicking on them.
Below, this SEO agency in Crown Point, Indiana is going to explain what this update could mean for your business’s website.
What’s changing?
Every few months, Google releases a core update to improve the search experience for its users. They want to make sure that when users search for something, they only get relevant and high-quality results instead of sites that use deceptive tactics like keyword stuffing or clickbait. The November 2024 update is part of this effort and so it prioritizes websites that genuinely help users.
If you want people to easily find your business on Google search results, you must be familiar with this update. And if you have any questions, you can always reach out to an experienced SEO agency in Crown Point, Indiana, for answers.
How might this update impact your site’s performance?
If your website has been getting more or fewer visitors lately, it could be due to this core update. Some websites are already seeing big changes in their Google rankings just days after the rollout. While these changes might not stick around as Google finalizes the update over the next few weeks, keeping an eye on your performance metrics can still make it clear how you can optimize your content going forward.
Smaller websites, and especially affiliate websites, may feel the impact of this update more than others. Google has a history of being tough on sites that focus mainly on affiliate content, so if that’s your site, it is time to reach out to an experienced SEO agency in Crown Point, Indiana, and rethink your content strategy.
Learn to evaluate your site’s performance post-update.
How can you tell if this core update has impacted your site rankings? Well, you need to check your Google Search Console account for that because this is where you can compare your site’s performance before and after the update.
You are going to want to focus on your top pages and their main queries to see if their rankings have dropped or if fewer people are visiting them. This information can help you know exactly where you might need to update your content.
If you would like some professional help to better understand these changes, you can always reach out to an experienced SEO agency in Crown Point, Indiana. They can recommend strategies to improve your website content so it appeals to both Google and your readers.
Tips to recover from the update if it has negatively impacted your site
If your website’s ranking has taken a hit because of the November 2024 Core Update, don’t rush into making any changes. What you want to do is take a good look at your website (especially the pages that have seen the most fluctuation) and review the quality, relevancy, and user value of the content. If you see that your competitors’ pages are ranking higher than yours, see what they are doing and try to match or exceed that quality.
One way you can improve your site’s performance post the recent update is by creating helpful content for human readers. Google favors pages that give clear answers and detailed information, so think about whether your site is truly doing that. If it is not, an experienced SEO agency in Crown Point, Indiana can help you update your website content, find better keywords to target, and refocus your site’s purpose to attract more visitors and improve your ranking.
Looking for an SEO Agency in Crown Point, Indiana?
Are you looking for a professional SEO agency in Crown Point, Indiana that can protect your website from Google’s algorithm changes and improve your online presence? If so, look no further than Digital Destination LLC. Contact us at (312) 933-6806 to schedule a free consultation.