As a business owner, you are responsible for keeping your business information accurate and updated on the internet. You must make sure your contact details (e.g., phone number or address) are the same everywhere, respond to customer reviews, and fix duplicate business listings that could confuse people. This can sound like a lot of work, but you must get it right if you want your business to maintain a good reputation and a successful online presence.
When your business listings have wrong or incomplete information, you unintentionally make it easier for your competitors to win over your potential customers. If people can’t easily find (or if they don’t trust) your business details, they will just choose someone else. Your competitors will gladly welcome the business you lose.
So, how do you take control of your online business listings? Below, this listings management agency in Valparaiso, Indiana is going to share some simple steps to do that.
Step 1: Make sure your business listings are accurate and consistent everywhere.
If you don’t already know where your business is listed online, now is the time to find out. Your business could be listed on platforms like Google, Yelp, Facebook, or other directories that are relevant to your industry. You need to check these listings and make sure all the information there is correct.
Keep in mind that customers rely on basic details like your phone number, address, and business hours to decide if they should contact or visit you. If this information is wrong, it can make them lose trust in your business. A BrightLocal study even shows that 80% of customers stop trusting a business when they see inconsistent or incorrect information about it online.
Although checking every single listing can be a tedious responsibility, it is something that must be done. A professional listings management agency in Valparaiso, Indiana can handle it for you. They will review all your listings and make sure every detail about your business is accurate and consistent across all platforms.
Step 2: Claim and fully optimize all of your online business profiles.
If you have not already claimed all of your business profiles, you could be missing out on a major opportunity to attract new customers. Unclaimed profiles can show outdated or incorrect information, and they are more likely to attract fake reviews that can permanently damage your reputation. Claiming your profiles helps you prevent that.
Once you have claimed your profiles, you need to optimize them. Add high-quality photos that show your business, write clear and detailed descriptions, and include a complete list of your services. A well-optimized profile is more likely to attract attention and turn more visitors into paying customers.
If all of this sounds like too much work, a listing management agency in Valparaiso, Indiana can do everything for you. They will claim your profiles and fully optimize them to make sure they perform their best.
Step 3: Make sure your business listings reflect any changes right away.
Imagine changing your business hours for a holiday but forgetting to update half of your online listings. A customer might see the wrong hours, show up at your business, and find it closed. This kind of mistake can frustrate them, damage your reputation, and even cause you to lose their business permanently.
In order to avoid these situations, you need to keep your business listings updated in real-time. Whenever you make changes to one listing, you should make sure those changes are reflected across all platforms immediately. A listings management agency in Valparaiso, Indiana can do this for you and make sure your customers always get the right information when searching for your business.
Step 4: Regularly monitor and respond to all customer reviews for your business.
Reviews mean a lot when it comes to how people perceive your business. Did you know that 91% of people say local reviews affect how they feel about a business and that 94% of customers avoid a business entirely after reading a negative review?
This is why you must regularly check and respond to reviews. When someone leaves a positive review, thank them for their support. If you get a negative review, respond professionally and address their concerns to show that you care about your customers and are willing to improve based on their feedback.
Managing reviews can be tough, especially if you get a lot of them. Again, a professional listings management company can help you stay on top of this responsibility.
Looking for a Live Chat Agency in Valparaiso, Indiana?
Are you searching for a professional listings management agency in Valparaiso, Indiana, that can help you manage your online presence? If so, Digital Destination LLC is the top choice. We offer listing management and reputation monitoring services to help your business take full control of its online presence. Contact us today at (312) 933-6806 to get in touch with our team.