These days, people can find what they need directly on the Google results page. Business hours, customer ratings, directions, and phone numbers can all appear there, so users don’t always need to click on a website anymore. This is called a “zero-click search,” and you have probably seen it yourself when looking up restaurants, stores, or services nearby.
But even if someone does not click, it does not mean they don’t see you. This change is simply how the internet works now. Your business can still show up and make an impact. This SEO agency in Michigan City, Indiana is going to explain how.
What is a zero-click search?
If you search for “best roofing contractor near me,” you will see a map, reviews, business hours, and more before you even scroll. You get all the important information instantly without clicking on anything. That is what a zero-click search is.
A 2024 study by SparkToro found that nearly 58.5% of all searches in the U.S. end with no click at all. That can sound alarming at first, but it really only means that your visibility on the results page is more important than ever.
If your business appears in a featured snippet, map pack, or knowledge panel, people still notice you. And more often than not, they trust what they see there.
It is not just about your website anymore.
Getting people to visit your website should not be your only goal anymore. The goal now should be to get chosen. If your business shows up in search with helpful information, good reviews, and clear business hours, people might call you directly from the page. They may not even feel the need to visit your website.
If you want to do well in this zero-click search era, your information (especially your business name, address, and phone number) needs to be accurate, consistent, and easy to find across the internet. Getting your business mentioned on local sites also helps. These small steps build trust, and Google picks up on that.
These are the ways to stay visible even when users don’t click.
Your website still plays a big role in your online success. Therefore, it should be fast, intuitive, and easy to use on a smartphone. It should also answer the kinds of questions your customers are asking.
This is where an experienced SEO agency in Michigan City, Indiana can be helpful. Agencies like Digital Destination can help you understand what your target audience is truly searching for. They can then create content that matches that intent.
A good agency will also optimize your Google Business Profile and help you earn spots in featured snippets or local maps. By doing all of this, they help your business get seen and be chosen, even when people don’t visit your site.
Search habits are changing. Your content should also change.
With voice searches getting better, people now ask longer, more natural questions. For example, instead of typing “electrician in Indiana,” someone might ask, “Who’s a good electrician near me that is available right now?” Your content should feel more like something a person would say out loud.
Good SEO today is not all about keywords. It is about writing like someone who lives where your customers live. A good SEO agency in Michigan City, Indiana can help you write like that.
Being visible is still possible. You only need to show up in the right places.
Search is always changing. But even if someone does not land on your website, they can still notice you, trust you, and choose your business. You just need to be where they are already looking.
So, make sure you answer real questions and show up in the right places. That is how you stay part of the conversation and on top of your target audience’s mind.
Looking for an SEO Agency in Michigan City, Indiana?
Are you looking for a professional SEO agency in Michigan City, Indiana that can help you grow your business in this new world of zero-click searches? If so, look no further than Digital Destination LLC. Contact us at (312) 933-6806 to schedule a free consultation.