Google Ad Manager gives you several metrics to track, but raw numbers don’t always tell the whole story. While metrics like impressions, clicks, and ad revenue are certainly important, it is what you do with that data that is truly important. If you understand what those numbers mean and can translate them into actionable insights, you can improve your ads’ effectiveness and help your business succeed online.
Below, this SEM agency in Brookfield, Illinois is going to explain how you can take your raw Google Ad Manager data and use it to reach your online marketing goals.
Data alone is not enough to drive success.
The numbers from Google Ad Manager are indeed useful, but relying exclusively on these numbers without understanding any context behind them is not going to help your marketing plans much. For example, knowing that an ad got 10,000 impressions last month does not really tell you anything unless you find out what caused that spike or how it fits into your overall strategy.
A professional SEM agency in Brookfield, Illinois can be helpful here. They can monitor your ad performance and, even more importantly, conduct in-depth analyses of the data to find trends and correlations. Connecting the raw numbers to your business goals can provide insights to help you make the best marketing decisions for your business.
Clear goals lead to better insights.
Before you can learn from your Google Ad data, you need to decide what you want to achieve. This means setting clear goals and key performance indicators (KPIs).
If you don’t know what you are trying to achieve, it can be hard to tell if your efforts are paying off. Whether you want to make more money from your ads or get more people to visit your website, having clear and measurable goals makes it much easier to analyze the data.
A professional SEM agency can help you define your goals and identify the key metrics that require your attention. Not every metric is worth tracking for your business, so the agency will help you focus on the ones that have the biggest impact on your overall marketing plans. For example, if your main goal is to increase your ad revenue, they will focus on data points like the effectiveness of different ad placements and the performance of different ads across your campaigns.
Find trends to fine-tune your marketing strategy.
Google Ad Manager analytics reveals trends over time and helps you see how you see how things change over time. While looking at daily or weekly numbers might not tell you much on their own, when you track these numbers over months, you will start to see some patterns. These patterns can guide your advertising strategy.
For example, if you notice that fewer people are visiting your website during some months, you can investigate why that might be happening. Maybe a competitor is going all out with their ads, or your target audience is changing their buying habits for some reason.
A professional SEM agency in Brookfield, Illinois can help you identify these trends early and adjust your strategy before those drops in visitors turn into long-term losses.
See where you stand in the market.
To gauge how your campaigns are performing, you should benchmark your data against industry standards or your direct competitors. This gives you some much-needed perspective — just because your ad performance is getting better each month does not mean your campaign is good enough if your competitors are outperforming you.
A knowledgable SEM agency in Brookfield, Illinois can help you evaluate how well your business is doing compared to others in your industry. They analyze metrics like cost per click (CPC) and conversion rates to find areas where you can improve. Whether it is through better targeting, better messaging, or better ad placements, they will help you find ways to get ahead.
Looking for an SEM Agency in Brookfield, Illinois?
Are you ready to turn your raw Google Ad Manager data into actionable insights with the help of the top-rated SEM agency in Brookfield, Illinois? If so, look no further than Digital Destination LLC. Contact us at (312) 933-6806 to schedule a free consultation.