Search engine optimization is one of the most widely-used online marketing strategies to date. It is also currently the biggest driver of traffic to various websites. The question is—why? Why is SEO still a cornerstone of online marketing, even as the digital landscape changes dramatically every few years? In this article, we’re going to take a look at the six benefits that make Chicago SEO (Search Engine Optimization) so appealing.
- Higher traffic for your website
Of course, the number one reason search engine optimization is so popular is because it is effective. The purpose of SEO is to achieve a high position in search engine rankings, preferably the first, for certain keywords. This will then increase the visibility of your brand and draw in visitors who are interested in some aspect of your business. Some SEO will draw in visitors directly to your products or landing pages, while other strategies focus on providing informative content, which can attract users into a sales funnel that is part of a larger effort.
- Attractive ROI
Search Engine Optimization (SEO) results can be tracked and quantified thanks to the numerous powerful tools available online. Marketers are able to keep track of almost every aspect of an SEO strategy, from the increase in rankings, to the number of visitors to a page, and the number of conversions for a keyword. This means that marketers are able to gather a significant amount of data and continuously improve the sales funnel and marketing strategy. Through this process, the SEO strategy becomes more and more effective—in other words, more and more profitable.
Search engine optimization is a cost-effective strategy to begin with, without having to go through the fine-tuning process mentioned above. Being an inbound strategy, it automatically selects for users who are actively interested in what you have to offer, as opposed to an outbound strategy, which selects users based on the chance that they might be interested. For example, on average, an SEO lead is 61% less expensive than a lead generated through cold calling.
- Sites become more useable
Search engines have certain guidelines that outline the structure of a website best suited for their crawlers. This is part of an effort by Google, in particular, to make the internet more useable overall. As such, usability itself is a criteria when ranking on a search engine results page. When implementing an SEO strategy, the site architecture is usually rearranged, and the link structure is improved, leading to a better user experience.
- Brand recognition
As mentioned previously, your brand also benefits from SEO. Ranking in one of the top positions for a keyword means that your business will get a massive amount of impressions, which, in turn, leads to brand awareness. In addition to this, since Google is a world-renowned company, ranking high on their search engine naturally increases the trustworthiness and credibility of your brand.
- Non-stop promotion
Once your website starts to compete for a keyword, and you achieve a relatively high position in the rankings, you will receive ongoing promotion, 24 hours a day. Very few, if any, advertising mediums offer the same level of exposure as SEO does, which is why it is so appealing. Considering that SEO is usually part of a long-term plan, this exposure can go on for months, or even years.
Find out more about Search Engine Optimization (SEO) in Chicago
If you’d like to know how much a strategy would cost, or how long it will take to implement search engine optimization (SEO) in Chicago, contact us today. The sooner you start your SEO journey, the sooner you will start seeing results. We are the premier Search Engine Optimization company serving Chicago.