Search engine optimization can sometimes be expensive, and it usually requires expert knowledge to get the best results. However, website owners from around the world can still make a dent in the search engine algorithm and achieve decent results with a bit of DIY and with the use of SEO tools. Not only that, they can do it entirely for free. In this article, we’re going to cover some of the most essential free SEO tools available online.

1. Google Analytics

Google Analytics is one of the best SEO tools out there. It is currently used by virtually all online marketers, whether they are professional or amateur. In fact, it is currently one of the best, if not the best, source of high-quality, detailed information about website traffic, keywords, optimization, and other metrics. It is also the foundation of a large portion of the data tools online, all of which access Google’s data through API calls. We strongly recommend that you sign up and install Google Analytics on your website if you haven’t already.

2. Google Search Console

Another essential free tool from Google, the Search Console is all about SEO. It is full of insights, and the good news is that most of them can be accessed directly from the dashboard. For the most part, you will be looking at the same data as you would see in Google Analytics, but the Search Console presents it in a much more approachable way, with graphs and other visual representations. However, the Console really shines when it comes to making sure that your website is up to date in terms of SEO, and that you do not have any broken backlinks or manual penalties.

3. Keyword Planner

To complete the trilogy of free tools from Google, you have the Keyword Planner, which is the primary tool for researching keywords. To access it, you will need to log into Google Ads and find it in the Tools menu. Once you have it open, you will be able to find the most effective keywords for your industry and products right away, and plan out your content and website structure accordingly. It is definitely an essential tool if you want to localize your SEO in Schaumburg and reach more customers in your area.

4. MozBar

The MozBar is an excellent tool to gather SEO-relevant data from any web page you visit. It installs and sits at the top of your browser’s bar, next to your other add-ons, and it can be brought up with a single click. Once open, you will have a wealth of analytical data at your disposal. This makes it a great tool for both internal purposes, where you check the strength and weaknesses of your own website, and for checking out your competitors to see what they’re doing to get ahead. The data available is pretty in-depth, and it is split into three categories: Page Elements, Page Attributes, and Link Data. Page Elements will display the essentials of SEO, such as the various HTML tags and their contents. Page Attributes goes more in-depth, displaying information related to robots, rel=”canonical” and page load times. Finally, you have the Link Data tab, which will analyze all the information pertaining to the site’s links.

5. SEOWorkers Analysis Tool

With this tool, you can plug in any website URL and generate a report on its SEO strategy. It is certainly not a unique tool, but it differentiates itself through convenience and ease of use. The report is also quite detailed. It provides data for under-the-hood mechanisms such as the HTTP Headers Check, along with evaluations on performance and suggested courses of action. On top of that, you get video lessons that teach you SEO in practice, allowing you to improve your rankings, even if you are a novice in the field.

If you would like to learn more about the benefits of search engine optimization (SEO) for businesses in Schaumburg, contact us today!