Although on-page optimization is just as important a component of SEO as off-page optimization, many webmasters and online marketers tend to dismiss it.
Don’t be one of those!
By implementing an effective on-page SEO strategy, you could easily get in Google’s good books and climb up the SERP ranks.
Don’t miss out on some great search engine love — turn your attention to your site’s on-page SEO ASAP!
The Importance of HTML Tags in On-page SEO
If you were to implement an effective on-page SEO strategy, you could sail right ahead of your competitors who have chosen not to optimize their on-page SEO. And all of this depends a great deal on one thing — your HTML tags.
In your site’s HTML, whether you know it or not, you can place specific SEO tags to enable search engines to categorize and rank your website correctly. What you place in these tags is very important. But for now, we are going to concentrate on the five most important ones.
1. The Title Tag
The title tag is probably the single most important HTML tag, as this is what search engines use to determine the content of your website/webpage. Furthermore, most search engines will display the title tag on their results pages. As such, be sure to include your targeted keywords at the beginning of the tag.
2. Meta Description
The meta description tag is also very important in ranking your website, so you are going to want to make sure your targeted keywords are present in this tag.
Not only that, but the meta description tag is also often displayed right under the title tag, and this is what entices the user to click on your website — so, you must ensure that it is readable and compelling enough for people to click on.
3. Meta Keywords
Though some may make the argument that this tag is pretty much useless, it still is a smart idea to fill in a few. The recommended number of keywords to place in your keyword tag is about five to seven — make sure they are trending and relevant to your website.
4. H1 Tags
There are a number of headings available in HTML for anyone to use. The H1 tag is [typically] the largest and most important, and as a result, search engines rely on H1 tags heavily to determine the content of the website. It is recommended that you use H1 tags, containing your keywords, whenever possible in order to structure your web content.
5. Image alt tags
When placing an image onto your website, you have the option of setting an alt tag. Make sure you do it! Google and other search engines love to use the alt tag to rank your images as well as your text. Again, it is always a good idea to enter a relevant keyword as the alt tag in any images you use.
As long as you use these five SEO tags properly on your website, you will do just fine. But remember, the SEO on-page is only one part of the equation. If you really want to top the Google first page charts, you will need to implement a solid off-page SEO strategy as well.
Making the Most Out of Your On-Page SEO in Joliet, Illinois
It takes a lot of work, commitment and know-how to implement the right on-page strategies. But once you have done it, and done it right, you will see your website skyrocket in search rankings. If you would like some help and support with implementing the best on-page SEO strategies for your website in Joliet, give us a call today.