In the last few years, pay per click (“PPC”) advertising has emerged as one of the most effective ways to drive high volumes of qualified leads to a business website. This paid search marketing strategy, when carried out properly, has great potential to attract valuable customers and grow your Oak Brook business.
Although there are many opportunities for a seasoned marketing professional to leverage and expand the reach of a business’s website through strategic PPC promotions, the extremely complex paid search realm is not as welcoming and forgiving to newcomers. If you are just recently starting out on a PPC journey with little to no prior experience, you may fall victim to your own botched campaigns as you perform poor keyword targeting and burn a hole in your advertising budget with unqualified clicks.
While it may take some time to fully understand the nuances of paid search marketing, you can always learn from trial and error. But why risk making expensive mistakes when you can learn from the trials and errors of others? With that in mind, let’s look at three of the most common mistakes that are made by inexperienced webmasters and marketers that you will want to avoid when starting out.
Inconsistent Logins
It is often observed that businesses create a Google Ads (formerly known as AdWords) account and launch their paid search campaign, but they do not bother to log in to their account for weeks after creating it. This is not a good practice! Ideally, you should log in to your Google Ads account as frequently as possible and manage it efficiently to stay on top of your PPC campaign’s performance. This will provide you with a deeper understanding of what is working for you and what is not. You can then fine-tune your marketing strategies accordingly to deliver the best results.
Overlooking Mobile Traffic
If you assumed that paid search campaigns are not always effective on mobile devices, you might want to reconsider your assumption. Given the rapid and continuous rise in the number of people who access the Internet from their mobile devices, mobile traffic has become more valuable in recent years for many online businesses. So, if you want to drive traffic to your website and boost conversions, you’ll want to make sure that your PPC campaigns are optimized for mobile devices — that includes mobile, desktop, and tablets.
Skipping Over Split-Test
Launching a paid search campaign without testing is likely to undo all your hard work. It is crucial to run A/B testing on your PPC ad campaign, as it will help you evaluate which of your ads achieve the highest click-through-rates (CTR) and client conversions.
Avoiding these common PPC blunders could save you a great deal of time, money, and effort when it comes to your SEM campaigns. With that being said, unless you are an expert marketer yourself, PPC campaign management is best left to a professional SEM agency in Oak Brook, Illinois. That’s where we come in! We partner with all types of businesses to improve their marketing efforts and help their company grow.
Are you looking for a professional SEM agency in Oak Brook, Illinois?
At Digital Destination LLC, our team of online marketing experts can help your business get the most out of its paid search campaigns. We use proprietary analytic and planning tools and extensive industry experience to arrive at a strategy that will maximize your results.
Give us a call at (312) 933-6806 or fill an online form to discuss your next PPC strategy with us today!