For your Milwaukee business to grow, it’s important that you organically attract customers and take steps to attract them through ad campaigns. A reputable SEM agency in Milwaukee, Wisconsin can help you achieve these objectives by using effective Internet marketing techniques — such as SEO and PPC. Both are essential components of any modern online marketing plan, but which is best for your business?

Let’s talk about SEO.

You have probably heard the term “Search Engine Optimization,” but do you really understand the concept of SEO and how it can benefit your Milwaukee business?

SEO is essentially the use of targeted keywords and strategies to rank your web page(s) higher in search engine result page (also known as SERPs). This is important because search engines like Google account for nearly 80% of all Internet traffic! Not to mention, people are more inclined to click on websites that appear near the top of the results page. So, if you want to get in front of your target audience, SEO should be a component of every ongoing Internet marketing campaign you have in place.

One of SEO’s most significant advantages is that it has been statistically proven to generate more qualified leads on average. Most organic leads that voluntarily seek out your services are more likely to become your long-term customers who can spread the word to other potential customers. Furthermore, many online users have started to consciously or unconsciously ignore “paid results” while searching for a product or service online. Securing “natural” high ranks on search engines establishes you as a reliable and respected brand that customers can rely on.

What about PPC?

Like SEO, pay-per-click advertising is also an integral part of your Milwaukee business’s online presence.

PPC is a form of advertising where you bid to have your ads show up in the “sponsored” results when an online user types in a query that includes your targeted keyword(s). Unlike SEO, where you climb up the search ladder organically, you pay for each user who clicks on your ad — hence the name “pay-per-click.”

One of the most significant benefits of PPC is that it yields almost instantaneous results. If your website is new or not very well-known, it can take you months to rank highly on search engines using traditional SEO strategies. With PPC ads, on the other hand, you can instantly put your company’s name and services in front of millions of people by buying your ad space. This strategy is ideal for announcing time-sensitive information such as product releases, promotional deals, key events, and so on. Furthermore, you can target your ads to specific users based on information such as age, gender, household income, parental status, etc. Overall, PPC can be a very effective way to get your name on the map quickly.

So, which is better?

The answer is not quite so straightforward. Simply put, both marketing strategies are extremely important to enhance your online presence. Targeted SEO strategies are essential for generating qualified leads over time and driving sustained traffic, while PPC is ideal for jump-starting your Internet marketing campaign and promoting specials.

Looking for a Top-Rated SEM Agency in Milwaukee? Trust Digital Destination.

The team of marketers at Digital Destination will help your business position itself in front of your target audience and ahead of the competition. With our SEM services in Milwaukee, Wisconsin, we can help you secure the most coveted online real estate and allow prospects to find you no matter how they search. Contact us today to request a free quote!