If you own a business that has a website, you have most likely heard of SEO before. You might be aware that your keywords and meta tags play a crucial role in your website’s SEO — and you may have even read some of our blogs about optimizing your website for search engines. But wouldn’t it be nice if there was a place where you could find a compilation of the most important on-page SEO practices?

Ask and you shall receive. Below, this SEO agency in Brookfield, Wisconsin is going to discuss the best practices for on-page SEO that you should be aware of.

1. Add the right keywords in the <title> tag.

Google only displays the first 50-60 characters of a page title in search engine result pages or ‘SERPs.’ So, it’s best to keep the title tag under 60 characters to ensure that the full text appears on the SERP. If your page really needs a long title, try to put the most important keywords at the beginning.

2. Shorten your URL structure.

It is easy to overlook the text in URLs — especially when your posts generate a URL based on the words you type into the title. As the top-rated SEO agency in Brookfield, Wisconsin, we see this mistake quite a bit. Some people are unaware that Google crawls your URLs and factors them into their search ranking. The ideal URL does not have to be as long as the title, though. Get rid of filler words, leaving only a few primary keywords separated by hyphens (-) in the URL. The more straightforward, the better.

3. Incorporate multimedia.

Google loves web pages that people spend a lot of time on, because they want to ensure they’re directing their users to pages that people find useful. Posts with videos and photos can help you do just that. Just be sure that you are not slowing down your site by using too large media files.

4. Be mindful of word count with blogs.

Blogs that are around 600 words tend to do well in Google search results. Though Google is wary of keyword-heavy content, make sure to throw in your targeted keyword(s) within the first 100 words of the blog. It is a tricky balancing act, to be honest. While long pieces can be good for the search bots, they may not sit right with your readers — and you don’t want them to click away. As such, it’s important to strike a delicate balance by providing high-quality content that is easily “readable.” A reputable SEO agency in Brookfield can help you do just that.

5. Focus on internal linking.

Linking to other pages on your website benefits both the overall SEO of your site and the traffic and awareness of your other pages. A good rule of thumb is to include two or three different links in each post.

6. Don’t forget about outbound links.

Outbound links tell Google what your web page is all about, which helps them index your page correctly. Just keep in mind that this also allows users to bounce off your site, which means you won’t be able to see where they go next. As any experienced Brookfield SEO agency will tell you, it’s important that you set the links to open in a new tab.

7. Make your site faster.

Large multimedia files can make your website take longer to load. It’s important to optimize all pictures and videos before uploading to avoid being penalized for sluggish site speed.

Looking for the Premier SEO Agency in Brookfield, Wisconsin?

If you need help optimizing your web page content, you can turn to the team at Digital Destination LLC. As the leading SEO agency in Brookfield, Wisconsin, we can help you improve the most crucial on-page SEO elements to help your business grow. To speak with our Brookfield SEO specialists, contact us today at (312) 933-6806 or fill out an online form on our website.