Are you wondering whether you should set up a Google Ads account? If so, there are a few key factors you’ll want to consider. Below, this SEM agency in Brookfield, Wisconsin is going to review the top three things you should ask yourself before setting up a Google Ads account.

1. Do you have a well-designed website?

Your Google Ads account can drive a substantial volume of traffic to your landing pages. However, once your visitors arrive at your website, it’s your job to convert them into customers. You should have relevant, clean, and easy-to-navigate web pages that compel your site visitors to take action to accomplish this. Plus, you’ll want to make sure your landing pages are mobile-friendly. A reputable SEM agency in Brookfield, Wisconsin can help you with this.

2. Are you willing to put your time into this project?

You most likely won’t see the full potential of your Google Ads account right away. As cliché as it may sound, it’s important to understand that pay per click (or ‘PPC’) is a marathon and not a sprint. Choosing a bidding strategy, identifying keywords, creating an ad, and A/B testing the ad are all key steps of running a successful PPC campaign, and they all take time. Furthermore, you are likely to start with low Quality Scores, which will impact your cost per click (or ‘CPC’) as well as your average position. As your Brookfield SEM agency will tell you, it typically takes four to six weeks to establish your credibility in the eyes of Google and see an improvement in your Quality Scores.

3. Are you willing to put your efforts into this project?

Sure, you can sit back and rest once your Google Ads account has been up and running for a while. Your first month, however, will demand a little more effort. If this is your first time managing a Google Ads account, we recommend doing some research for a few weeks. Once you’ve learned the basics, you can start building your account. You will also need to closely monitor your campaign’s performance for the first few weeks. Though it may be rough at first, the effort will be well worth it!

If you fit all three of these descriptions, we recommend spending some time establishing your paid search strategy and determining your PPC objectives. One of the most critical considerations is how you will define a conversion. A “conversion” is what you want a user to do after clicking on your ad and visiting your landing page. If you own an online store, a conversion for you may mean a sale. On the other hand, if you are a local service provider — such as a plumber — a conversion for you may mean a phone call.

All this research and planning can be time consuming. If you would like professional assistance, you can always hire a reputable SEM agency in Brookfield, Wisconsin to manage your Google Ads campaigns.

How to Set Up Your Google Ads Account

If you’ve decided that it’s time to get your Google Ads account up and running, here’s how you can get started:

Step 1: Click on this signup link to create a new Google Ads account under your Gmail account.

Step 2: Choose the main advertising goal.

Step 3: Enter your business name and website.

Step 4: Add headlines and descriptions.

Step 5: Select keyword themes.

Step 6: Preview your ad.

Step 7: Set up billing information.

And that’s it: you can now start optimizing out your Google Ads account!

Ready to Partner with the Best SEM Agency in Brookfield, Wisconsin?

If you have too much on your plate to manage your Google Ads account, you can always turn to the team at Digital Destination LLC. As the leading SEM agency in Brookfield, Wisconsin, we can help you create a successful PPC campaign that will get you qualified leads and conversions for your business. To speak with our Brookfield SEM specialists, contact us today at (312) 933-6806 or send us an online form through our website.