With e-commerce sales expected to climb 17.9% YoY by the end of this year, it’s important for Schaumburg business to be ready to meet customers where they spend most of their time: online. Google My Business products are a great way to showcase your product offerings in local searches, stimulate customer engagement, and convert visitors into buyers.
Featuring your products on your Google My Business listing gives users another option for buying from you without having to go to your website. On mobile, your product carousel will appear in Google Maps, and on Google Search, they will appear under the “Products” tab.
However, your product posts must adhere to Google’s Shopping ad policies — or they may be rejected. Below, this listings management agency in Schaumburg, Illinois is going to discuss the Google My Business product approval process, and we’ll also provide some pointers to help make sure your products show up in local search results.
How to Make a Product Submission?
All products must go through an approval process. You can manually submit product data using the Google Product Editor or use the Google Merchant Center to submit a product feed.
Review the steps below to submit a product using the Product Editor:
- Go to the “Products” tab in your Google My Business dashboard.
- Click the “+” sign to add a product.
- Upload a high-quality picture of the product and give it a name.
- Select a product category.
- Include the product’s price, a brief description, and/or a call-to-action (CTA) button like “Buy Now.”
- Click “Save.”
For step-by-step instructions on submitting a product using a smartphone or tablet, refer to this help resource.
Once you have submitted your product, you may see a notification that your product is pending approval.
If you have a large number of products to feature on your Google My Business listing, you can also use Local Inventory Ads to submit product data and availability information.
Why Do Some Product Submissions Get Disapproved?
Google will not approve product submissions that violate its Shopping ad policies, do not meet Google’s technical criteria, or violate guidelines in more tightly regulated categories like healthcare-related content, dangerous products, or sexually explicit content. One of these could be the reason for your product submission being disapproved.
It is vital to establish and maintain a trusting relationship with Google by submitting product posts that comply with Google’s Shopping ad policies. This is especially important because submitting products that violate those policies could result in the entire product catalog being removed — yes, even products that are not in violation.
Resubmitting a Product for Approval
Look closely at the reasons Google cites for rejecting your product and make sure all concerns have been resolved before submitting your product. Go to the policies page and ensure that you clearly understand what needs to be fixed. Make your changes, click “save,” and send your updated product post for a review.
If your submission is still rejected and you believe it should be approved, you can request a manual review. Go to the “Products” tab on your Google My Business dashboard and select the product in question. Next, select ‘Request Review.’
It is worth noting that a manual review can take up to 72 hours, and if you request too many reviews for products that do violate Google’s policies, Google may disable your ‘Request Review’ option altogether.
Looking for the Premier Listings Management Agency in Schaumburg, Illinois?
Do you have any additional questions about the Google My Business product approval process or how to get started adding products to your listing? If so, Digital Destination can help. To learn about how Digital Destination — the top-rated listings management agency in Schaumburg, Illinois — can help you manage your Google My Business listing, contact us today at (312) 933-6806 to schedule a free consultation.