Have you recently implemented live chat on your business’s website? Are you considering it? If you fall into the latter category, here are a few statistics that might help you with the decision — 75% of online users prefer live chat over any other medium of communication, and it leads to a 40% boost in conversion rate.
When used correctly, live chat can be an extremely productive tool for your Michigan City business. It is worth noting that best practices for live chat are changing all the time due to technological advancements and shifts in customer preferences. To that end, this live chat agency in Michigan City, Indiana is going to review the three latest best practices for making the most out of your live chat implementation.
Make live chat available across your website.
Live chat is a powerful communication tool, but only if your visitors are aware of it! Visitors will be more likely to interact with you if your live chat is available on every page of your website. They can ask for assistance and support no matter where they are on your website — whether it is on the checkout page when your visitors are on the cusp of abandoning your site, or on a product page with a query about shipping charges.
Using live chat across your website also allows you to track visitors. You can see which pages your visitors have previously visited, as well as which page they are currently on. With this information, you can provide more personalized customer support to your visitors, increasing their likelihood of a conversion.
Maintain a low average response time.
The speed of live chat is one of the reasons it is so popular. Users expect quick answers — and live chat agencies in Michigan City, Indiana can deliver exactly that. However, this involves keeping your chat concurrency (the number of chats your live chat agent can process at the same time) and average response time low. Take too long to respond, and you might end up with a dissatisfied visitor.
Pro Tip: Use canned messages. Your Michigan City live chat support agents can greet visitors quickly and avoid spending time responding to frequently asked questions by using canned messages.
Create a mobile-friendly live chat.
As any knowledgeable live chat agency in Michigan City, Indiana will tell you, today’s consumers today love their smartphones. As such, it’s critical that your visitors can use the live chat functionality on their mobile devices. Here are the top two factors to take into consideration:
- Responsive Design: A responsive design for your live chat is vital for a mobile-optimized experience. When users access your website on their smartphones, a responsive design means that your live chat automatically scales in size and layout with full mobile compatibility.
- In-App Chat: By including in-app chat in your mobile apps, your users can reach out to your customer support teams without leaving the app and looking for the chat button on the website.
Contact a Professional Live Chat Agency in Michigan City, Indiana
Now that you’re aware of these live chat best practices, it’s important that you find the right live chat agency in Michigan City, Indiana that can help you reach your goals. This is where we come in. At Digital Destination, we offer quick, personalized, and efficient live chat support that your website visitors will love. Ready to get started? You can fill out this contact form on our website, or call us at (312) 933-6806 today to learn more about our services.