Are you planning on running a Google Ads campaign to boost your website traffic? If so, you might be interested in learning about some of the common Google Ads blunders that can hurt your campaign. Below, this SEM agency in Rockford, Illinois is going to share five common Google Ads mistakes you’ll want to avoid.
Mistake 1: Choosing the wrong keywords.
Choosing the wrong keywords is one of the most common — and costly — Google Ads mistakes. To avoid this, you can use a keyword research tool such as SEMrush Keyword Research Tool, Ahrefs Keywords Explorer, Google Keyword Planner, or Moz Keyword Explorer to target high- and middle-volume keywords with low competition. By addressing both targeted searches and “big ticket” keywords, you can spread out your ad spend while improving site traffic. Overall, it will help you keep your Google Ads campaign as cost-effective as possible.
Mistake 2: Neglecting negative keywords.
Ignoring negative keywords is another Google Ads mistake you should avoid. Negative keywords keep your ads from appearing in irrelevant search results. Because you are paying for every click on your ad, you do not want to spend money on clicks from users who are unlikely to convert. To avoid this, professional SEM agencies in Rockford, Illinois will create a search term report every week and use it to keep your negative keyword lists up to date. This will help you refine your target demographic and increase your conversion rate.
Mistake 3: Not using Google Ads extensions.
You don’t want to make the mistake of ignoring Google Ads extensions. Google Ad extensions display useful and relevant information such as your phone number, reviews, callouts, and website links next to your ad. This information can make it easier for a user to contact you, resulting in more conversions. Users no longer need to visit your website — with Google Ads extensions, all the information they need to contact you or learn more about your business is available at a quick glance.
Mistake 4: Not sending traffic to a landing page.
Where do you direct your traffic to? Your homepage? Makes sense! After all, your homepage serves as your business’s online storefront. However, homepages are generally not designed to engage people who have arrived at your website after clicking on an ad. These people are pre-filtered by your chosen keywords and have not simply come across your website.
As any experienced SEM agency in Rockford, Illinois knows, the goal is to streamline the process that takes place between the search and the end-goal. For example, you should direct your traffic to your contact page if you want more calls. Or, if your targeted keyword is related to your product, include a link to the product page. Customizing the landing page for your ad increases visitors and conversions. After all, most internet users are not willing not sift through multiple pages to find the information they came to your site looking for.
Mistake 5: Not going local.
If people who live outside of your service area click on your ad, you will be spending money on prospects who will most likely never purchase from you. So, if your business is based in a single city or metropolitan area, you should focus your efforts on reaching out to individuals in the vicinity. Any knowledgeable SEM agency in Rockford, Illinois will recommend choosing keywords that include the name of your city or region to avoid having your ad appear in search results for individuals outside your service area.
Looking for the Premier SEM Agency in Rockford, Illinois?
Google Ads can transform your online business, but only if you use it wisely. Knowing which blunders to avoid will save you both time and money. Do you need help strategizing and executing a successful Google Ads campaign? If so, and if you’re looking to partner with the Premier SEM agency in Rockford, Illinois, with no farther than the professionals at Digital Destination LLC. Contact us today at (312) 933-6806 to get in touch with one of our SEM experts.