How quickly you want to start driving traffic to your website will determine whether Google ads are worthwhile for your small business in Glenview.
If you are just getting started, you have probably invested a significant amount of time, money, and other resources in building a website for your business. However, you still need people to start visiting it. Sure, you can tell your friends and family about your website, and you can even post about it on social media — but that is not nearly enough.
Many potential consumers are searching the Internet for what you have to offer at any given time. If they are unaware that your website exists, this is a big concern. This is when Google Ads (formerly known as Google AdWords) come into the picture.
This SEM agency in Glenview, Illinois is going to discuss the advantages of investing in Google Ads for small businesses:
Precise targeting
Let’s consider the following scenario: you are in the market for a new couch. You go to Google, type in “buy sofa online” in the search box and hit enter. In addition to the organic results list, you will notice several relevant Google Ad links to furniture websites that have couches for sale. You click on one of the ads and start shopping.
This is an example of one of the most significant benefits of Google Ads. They target and reach people exactly when they are most ready to engage. If your SEM agency in Glenview, Illinois bids on the right industry-relevant keywords, your ads will show up in front of potential buyers when they are looking for your products.
Local focus
If you are a small business owner in Glenview with an online presence, Google Ads can be a wise investment.
72% of shoppers who conduct a local search visit a store within five miles of their location. Local Google Ad campaigns are an effective way to reach potential customers who live or work near your place of business. Using location and call extensions — which will display your location and phone number and make it easier for customers to find and contact you when they click on them from a smartphone — is another option. By limiting your keyword to a specific geographic area, you avoid competing with more nationally focused companies and reach your target demographic in their own backyard.
Businesses that cater to certain niche markets or products can also benefit from Google Ads. Compared to other marketing channels, Google Ads is more focused since it is keyword-specific, which offers you the ability to pinpoint an intended demographic. By targeting your ad with precise keywords, you can minimize the cost of your ad(s) while still reaching the right audience.
Low spending
Google allows you to set key parameters for your ad campaign that will help you to keep track of your spending and make more informed decisions.
Google Ads are based on a cost-per-click (CPC) model, which means you only pay when someone clicks on your ad. Your SEM agency in Glenview, Illinois can also specify the maximum amount you are willing to spend for a single click.
In addition, you can set an average daily budget for your campaign. Essentially, you tell Google that you do not want to pay more than the average budget multiplied by the number of days over a month. Some days may have higher performance and costs than others — but you will never go over your budget for the entire month.
Quick results
One of the most attractive aspects of Google Ads is that the results are almost instantaneous. Nothing more than setting up your campaign, entering the target keywords, selecting your daily budget, and creating ad text — and you are ready to go. The day after you launch your campaign, you may be able to generate sales. Other ways to improve your search result ranks, such as search engine optimization (SEO), might take a long time to show results.
There are plenty more aspects to consider, and you may require external assistance as well. So, if you already have the know-how, products, ad copy, and landing pages in place, Google Ads is a straightforward way to start generating sales.
Learning how to use Google Ads is not always straightforward. If you are just getting started, navigating the tool can be a little complicated at first. You must know how bidding works, choose which keywords you should target, and dedicate time to monitoring the performance of your ads and making changes as needed to ensure that your ads are effective. If you are unsure whether you can do that, you are better off partnering with an SEM agency in Glenview, Illinois.
Looking for the Premier SEM Agency in Glenview, Illinois?
Are you ready to advertise your local business on Google? If so, if you’re looking for the Premier SEM agency in Glenview, Illinois, look no further than the team at Digital Destination LLC. We can help your Glenview business ascend the search ladder in the most effective and efficient way possible. Your success is our success — and that is what drives us to provide the highest level of SEM services possible. Contact us today at (312) 933-6806 to request a free consultation.