When you think of search engine optimization (SEO), your mind probably goes straight to keywords and meta descriptions. But optimizing your Google Business Profile is also one of the best things you can do in terms of ranking well in search engines and attracting online customers to your business’s website.
Are you looking for some tips on how to optimize your Google Business Profile so that it ranks highly in Google searches? If so, you’ve come to the right place. This listings management agency in Des Plaines, Illinois is going to explain below.
Consistent Name, Address, and Phone Number (NAP)
One of the most important ranking factors for local online visibility is your NAP information. This stands for Name, Address, and Phone number — and it needs to be consistent across all platforms your business is listed on.
As Any reputable listings management agency in Des Plaines, Illinois will warn you, you don’t want to have different versions of your NAP floating around online. This can confuse both search engines and potential customers, which can lead to lost business.
Accurate Hours of Operation
Your Google Business Profile should list your accurate hours of operation. This is important because it helps potential customers know when they can reach you, and it also helps avoid any misunderstandings. If your hours are incorrect, it can reflect poorly on your business and cause you to lose customers.
Your listings management agency in Des Plaines, Illinois will recommend updating your hours regularly, especially if you are a seasonal business. Don’t forget to add special hours for holidays or events.
Choose Appropriate Categories
The categories you select for your business profile are important. Not only do they help potential customers find your Des Plaines business, but they also give you an opportunity to signal what kind of business you are.
Add at Least Three Photos
Your Google Business Profile is one of the first places potential customers will go to learn more about your business. Therefore, ensure you put your best foot forward by adding at least three high-quality photos.
You can add a photo of your property. Customers want to know what your business looks like from the outside so they can find it easily. If you don’t have a physical storefront, product photos are a great way to give potential customers a sense of what you offer.
Respond Quickly and Appropriately to Reviews
Reviews are one of the most important ways customers can learn about your business, and they can impact your ranking in search results. That’s why it is important to take the time to respond to reviews — preferably within a day or two. And when you do respond, be sure to do so in a professional and helpful way. This shows potential customers that you care about your business and are willing to go the extra mile for your customers.
When you are ready to take your Google Business Profile to the next level, you can always reach out to a professional listings management agency in Des Plaines, Illinois. An agency can help you create and manage your listing and optimize your profile for greater visibility.
Looking for a Listings Management Agency in Des Plaines, Illinois?
Are you looking for a reputable listings management agency in Des Plaines, Illinois that can help you manage your business on Google? If so, look no further than the team at Digital Destination LLC. We can optimize your Google Business Profile to help you ensure that your business will be visible to people in your area who are searching online, increasing the chances that they will choose your company over others when they are ready to buy.
Contact us today at (312) 933-6806 to learn how we can help.