Search intent is touted as the holy grail of search engine optimization (SEO) by many SEO agencies in Orland Park, Illinois — but what exactly is it?

Search intent is simply how likely someone will convert to an action if they see your ad or website pop up in their search results. If you want to rank higher in search results and increase your conversion rate, it’s important to understand exactly what search intent each potential customer has and target them accordingly.

Below, this SEO agency in Orland Park, Illinois is going to explain what search intent means, and how it affects SEO efforts, to give you a better idea of how to approach your on-page optimization strategies.

What is search intent?

Search intent, or the intention of the search engine user, dictates what sort of information you need to provide to meet their needs.

Search intent tells you what motivates people to click on different links online, whether it is their desire to purchase something, read reviews, download an app, or learn more about products that catch their eye. Think of it as the driving force behind all user behavior, guiding everything from your keyword choices to your use of social media.

As any SEO agency in Orland Park, Illinois will tell you, the four types of search intent are informational, navigational, transactional, and commercial. The simplest way to determine the intent is through a customer’s keyword query that they typed into Google.

  • An informational query has a high search volume and is usually a question about an event that happened in the past.
  • Navigational queries usually contain geographical information with no specific time attached.
  • Transactional queries often have keywords like buy or rent that tell you what someone is looking for when it comes to buying or renting something — this type often gives more specific information, such as the location and specifics on the property being rented or bought.
  • Commercial queries are from someone conducting market research and comparing different products.

Why is search intent important?

Many factors go into your website’s rankings, which are constantly changing, making it difficult to stay at the top. To compete with your competition, it’s important that you have the latest tools and strategies in place — especially search intent.

Understanding search intent will give you a better idea of how users find you through search engines by analyzing their queries and seeing what words they are using. And this will help you change your content so that it aligns with their searches so that you can show up when they are looking for a solution to their problem.

Final Thoughts

Any reputable SEO agency in Orland Park, Illinois will agree that search intent is one of the most important factors when optimizing your website for search engines and increasing traffic from search results pages (SERPs). The better you understand search intent, the more effective your search engine optimization strategy will be.

Looking for the Top-Rated SEO Agency in Orland Park, Illinois?

A big part of a company’s success on the internet comes down to optimizing for search intent. That means creating a website that matches the content users are looking for. For this, it is important to have an agency with the skillset to recognize keywords and concepts and optimize your site accordingly. They will use structured data, SERP features, backlink generation and optimization techniques, content marketing, and more to help you reach your goals.

Are you ready to partner with an SEO agency in Orland Park, Illinois that can help you optimize your business’s online presence? If so, look no further than the professionals at Digital Destination LLC.  Contact us today at (312) 933-6806 to schedule a free consultation.