With the holiday season quickly approaching, it’s important for businesses to optimize their Google Business Profile to increase visibility and drive more traffic to their website and/or storefront this season. Whether you are looking to sell more gifts or generate foot traffic and interest, this guide will help you get started.

Without further ado, this listings management agency in Berwyn, Illinois is going to provide some helpful tips below.

Set Your Holiday Hours

If you have yet to make it a habit of setting seasonal hours of operation, now would be a good time. Take, for example, Christmas and Thanksgiving. You could be open from 11 AM – 8 PM on those days, but if you are not communicating that through your Google Business Profile, customers who are not local might show up at 10 AM or 9 PM when your doors are locked. That’s a poor experience. If you need help correcting your hours online, you can always reach out to a reputable listings management agency in Berwyn, Illinois.

Add Holiday Posts

Google posts are a fantastic way to highlight new blog posts on your website, inform your customer about new products and services, and share company news. In the weeks leading up to the holidays, get in the festive spirit and share holiday-related posts — show off your holiday-themed merchandise or promote a holiday offer. This can encourage holiday shoppers to stop by your store. It will also help local customers find information about your special offers and products and services available during the holidays on your Google Business Profile, which is a great way to increase sales.

Set a Holiday-Themed Version of Your Logo

The holidays are a perfect time to add some whimsy to your brand by creating a holiday-themed version of your logo. For example, you could create a logo with ribbons, bows, candy canes, or other holiday-inspired imagery. The key is to keep your logo design simple, so it is easy for people searching online during or after your holiday sale to see and remember your brand. Make sure to use the same font as your regular logo, so there is no confusion about who you are. And don’t forget to change up your social media profile pictures too. As always, a professional listings management agency in Berwyn, Illinois can help you with the design and implementation.

Encourage Customer Reviews

Encourage your customers to leave reviews on your Google Business Profile. The more reviews you have, the better it will look in the search engine results. Reviews not only help potential customers learn more about your business, but they also help you collect valuable feedback that can be used to improve your business in the future. You can encourage customer reviews by adding a call-to-action at checkout or even including a link in your email signature. You can also share your reviews on your social media to get your followers involved.

Final Thoughts

With the holiday season just around the corner, it’s important to optimize your Google Business Profile to give your business the best possible chance of drawing in new customers and increasing sales during this important time of year. Follow these tips to get your Google Business Profile ready for the holiday season and to get ahead of your competition before the holidays hit.

Your business must have an active and recognizable Google Business Profile so that you don’t miss out on potential holiday sales. A professional listings management agency in Berwyn, Illinois will be able to help you claim and optimize your profile so that it is ready for when holiday shoppers start searching.

Looking for the Top-Rated Listings Management Agency in Berwyn, Illinois?

Do you need help making updates to your Google Business Profile? Looking to partner with a professional listing management agency in Berwyn, Illinois that can handle these tasks? If so, our team at Digital Destination LLC would be happy to help. Our team of experts can optimize your online presence, ensuring people can find you when they search online. Contact us today at (312) 933-6806 to learn more.