A Google Business Profile (formerly called Google My Business) is a free platform that helps businesses of all sizes and in all industries grow their local presence on Google Maps, Google Search, and Google Assistant. By claiming and optimizing your business profile, you can take advantage of valuable features that help connect with more customers and help generate leads for your business.

Below, this listings management agency in Joliet, Illinois is going to share six tips to help you optimize your Google Business Profile so that it becomes an effective lead-generation tool that drives more in-store visits, appointments, and online sales from qualified customers.

Stay Consistent with Your NAPs

Google recommends that your business’s NAP (name, address, and phone number) be accurate and consistent across all your online listings. Not only will Google not let any inaccuracies and inconsistencies slide, but your potential clients will also find it hard to learn more about your business or contact you, which could lead to lost sales.

List Your Business in the Correct Category

Next, your listings management agency in Joliet, Illinois will recommend choosing a category that describes your business best. If your business is not correctly represented, it can lead to confusion about who you are and what you do.

Add Photos

Long blocks of text are a common feature of most Google business profiles, but they can be somewhat boring to look at. Adding high-quality photos to your profile can do a lot to make your profile more appealing. For example, a restaurant with mouthwatering photographs of its menu will get more attention than if it just writes about its dishes.

Post Regularly

Make it known to your target customers (and Google) that your business is still open by posting photos, announcements, and promotions, as well as any other business updates. Your listings management agency in Joliet, Illinois will also remind you that you can create multiple posts and schedule them for different days or times so you can easily post at least one per day.

Get those Reviews

Trust is a huge factor in any business. No one wants to buy from someone with a less-than-stellar reputation. Fortunately, the Internet makes it easy for you to establish your credibility as a business. One way you can do this is by establishing a steady supply of positive Google Reviews.

Add Analytics to the Mix

The Google Analytics dashboard can help you determine how your Google Business Profile performs, as it tracks an extensive amount of data from your website. It is free and easy to set up, and you can easily link it to your Google Business profile to get a better idea of how effective it is at generating leads. Any reputable listings management agency in Joliet, Illinois can help you with this task.

Final Thoughts

Whether you are just getting started on Google Business Profile or have already verified your business and filled in all the relevant fields, there are several ways to optimize this free platform to generate more qualified leads for your business. These tips will help you optimize your Google Business Profile and generate more qualified leads immediately.

Looking for a Professional Listings Management Agency in Joliet, Illinois?

If you don’t have the time or resources to manage your own Google Business Profile, it is worth partnering with a professional listing management agency in Joliet, Illinois — like Digital Destination LLC. Our team of experts can optimize your listings management profiles to help your business show up at the top of the search results page.

Contact us today at (312) 933-6806 to get started.